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Buyer Behavior: Estee Lauder's Eye Cream
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A 10 page paper which examines consumer behavior as it relates to needs and wants of a product. The product is Estee Lauder's eye cream. The paper presents an overview of the product, conducts an interview with users, and then discusses aspects of the product that are satisfactory or need work. Bibliography lists 10 sources.
Filename: RAeyecrm.rtf

Buyer Behaviour
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This 5 page paper considers how buyers make their purchase choices and what influences that choice. The writers compared the purchase of a holiday and of insurance to demonstrate the difference that may be present. The bibliography cites 8 sources.
Filename: TEbuyer1.rtf

Buyer Behaviour Analysis; Developing a Model
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This 16 page paper consider the way in which buy decided to make a purchase, the influences on that decision and how a supplier may use this to their advantages. The paper then goes on to develop a model of buyer behaviour identification based on the models of category based and piecemeal processes of purchasing. The bibliography cites 9 sources.
Filename: TEbuybeh.wps

Buyer Supplier Relationships
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This 8 page paper looks at the different types of relationship that can exist between buyers and suppliers considering co-operative and adversarial approaches with examples. There is then a discussion on the best approach and the way the relationships may be seen to develop in the future.
Filename: TEbuyrelt.rtf

Buyers and Users of the X-box
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This 3 page paper describes, analyses and explains the behaviour of consumers buying and/or using Microsoft's Xbox with its' online gaming facilities and the motivation of the buyers and users and as well as the development of bonds between them due to a common brand consumption, The bibliography cites 4 sources.
Filename: TExboxm.rtf

BUYING A BUSINESS - A CASE STUDY
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This 5-page paper focuses on two young women who want to buy a business. Through examination of the balance sheet and cash flow statement, the paper examines if the business is worth the asking price, and if it should be purchased in the first place.
Filename: MTbuybus.rtf

Buying A Car
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A 6 page paper that considers the economic elements of purchasing a car. This paper evaluates things like: the use of the blue book, getting the best buy, differences between new and used cars, and the long-term implications of car buying. Bibliography lists 5 sources.
Filename: Carbuy.doc

Buying a Laptop
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This 5 page paper considers the process of buying a laptop computer with the use of a needs analysis. The example used in s laptop computer for family use. The bibliography cites 4 sources.
Filename: TEbuylap.rtf

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