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Papers On Business - Management
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Case Analysis: Do Policies of People Express Emphasize the Core Competencies of Employers?
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This is a 5 page analysis of the People Express airline and their utilization of employees. Their focus is on marketing, cost, and people, and this analysis describes whether their methods are proving to be successful.
Filename: JGApexpr.wps

Case Analysis: Markham Instrument Company
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A 4 page paper analyzing a case in which the featured manufacturer has been using one manager as a scapegoat for all of its organizational problems. Company vice presidents are suffering from corporate myopia, believing that intrinsic organizational deficiencies can be attributed to the personality of a single man. They further believe that eliminating that single man will eliminate their problems. The paper lists points of issue and several recommendations. Bibliography lists 3 sources.
Filename: KSmgmtMarkham.rtf

Case Analysis: mGames
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This 7 page paper is a case analysis of the software developer, mGames. Bibliography lists 3 sources.
Filename: HVmGames.rtf

Case Analysis: White Castle
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A 5 page paper. Using a case study provided by the student, this paper provides an analysis of White Castle System, Inc, the first fast food hamburger company. The paper is divided into sections: introduction and background of the company, characteristics of the company and the industry, future marketing, SWOT, and recommendations. Bibliography lists 4 sources.
Filename: PGwhtcas.rtf

Case In Business Ethics / The Sears Scandal
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A 7 page research paper reviewing the Sears auto repair scandal of 1992. Presented are: the fraud perpetrated by Sears' auto repair advisors and mechanics, settlement made by Sears, ethical questions to be considered, a more ethical response. Bibliography is included.
Filename: Sears.wps

Case Problem: Independent Cab Driver
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8 pages in length. The writer discusses what legal protection a cab driver may or may not have when a monetary offer was made to help him finance his own cab company, only to be rescinded shortly after. No bibliography.
Filename: TLCcab.doc

Case Questions
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A 6 page paper discussing three short business cases. One explores the wisdom of sending a woman to Saudi Arabia to negotiate a large sale; another discusses segmenting Asian markets for upscale products; the third examines the ethics of marketing tobacco products in developing nations. Bibliography lists 2 sources.
Filename: KScaseQuest.wps

Case Report: MobileActive
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A 12 page paper. MobileActive operates within Australia's mobile services industry, in a niche that offers no subscriber services or hardware, but specializes in entertainment specific to the mobile handset. The company achieved completion of its infrastructure needs in 2007 and significantly increased profitability. MobileActive appears to be well positioned to advance with its industry in the coming years. It has achieved the necessary infrastructure; it has a broad range of products to offer to its customers; and it markets to the young people most likely to want mobile music, movies, wallpaper and other MobileActive items. Bibliography lists 11 sources.
Filename: KSmgWireComAu.rtf


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