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Papers On Business - Management
Page 263 of 1610

CBN Railway Company: A Consideration of Outsourcing
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A 4 page overview of the problems facing this company regarding locomotive reliability and the limitations of in-house maintenance. CBN is considering leasing locomotives in a power-by-mile program in which the manufacturers will charge for maintenance based on actual unit productivity. This paper discusses the feasibility of such a program. Bibliography lists 4 sources.
Filename: PPtrainC.rtf

CDI Training In The World Of Manufacturing
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A 23 page dissertation proposal concerning a research project involving administrators of major corporations. The research proposed would serve to determine if CDi training is in fact the best method of training. Bibliography lists 21 sources.
Filename: Cdi2.wps

CDNow and N2K
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A 7 page research paper that provides a business analysis of the recent merger between CDNow and N2K. CDNow and N2K had many problems in common. Both companies had expanded revenue and losses for the fourth quarter and all of 1998. Both companies were facing stiff competition form Amazon.com. They both had to devise methods and advertising to get their names as well-known to the CD-buying public as Amazon.com. They both needed to satisfy their investors while remaining competitive in the online marketplace. With so many problems in common, it made sense that CDNow and N2K decided to merge and combine forces in trying to combat the behemoth Amazon.com. Bibliography lists 5 sources.
Filename: 90cds.rtf

Celebrity Endorsements
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A 6 page paper that discusses celebrity endorsements of various products. Using famous people to endorse or promote a product is not a new concept but it is one that is being seen a large proportion of marketing campaigns. This paper discusses the reasons for using celebrities, the need to match celebrity with product, the need for the celebrity's credibility and what companies can do to protect themselves against potential scandals involving the celebrity endorsing their products. Examples are provided. Bibliography lists 4 sources.
Filename: PGclbend.rtf

Celera Genomics
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This 5 page paper provides a general and financial overview of this innovative company. One of its major products are highlighted and the company's future is discussed. Bibliography lists 5 sources.
Filename: SA326CRA.rtf

Cell Phone Market in Taiwan
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This 10 page paper examines the cell phone handset market in Taiwan. The paper looks at the way the market is segmented, the leading brands including Nokia, Motorola and BenQ. The paper considers how the handsets are marketed, performs a SWOT analysis and explores different approaches seen between the companies and between Taiwan and the US. The bibliography cites 7 sources.
Filename: TEtaiwcell.rtf

Cellular Phone Service Industry
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This is a 10 page industry analysis that beings with an historical overview of the industry. The first commercial cellular phone call was made in 1983 but the actual concept dates back to the late 1940s. The essay looks at the competitive factors in the industry and provides a brief analysis using Porter's Five Forces schema. The essay ends with trends for this industry. Statistical data included. Bibliography lists 13 sources.
Filename: PGclsvci.rtf

Cellular Telephone's Industry and Competitors
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A 10 page paper discussing changes in the mobile telephone industry. There appear two things absolutely clear about the mobile telephone services industry. First, it is growing and is likely to continue to grow for some years; second, it will continue to change as it progresses through that growth. Vodafone is the largest now, but that distinction is subject to change as consolidation continues and Vodafone's stock price continues to decline. Cell phone use for long distance already is more competitive than standard telephone service, and it may be that we see even further declines in service fees as the capital-intensive phase continues to be of decreasing importance. Bibliography lists 16 sources.
Filename: KSmoblFone.wps

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