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Papers On Business - Management
Page 273 of 1610

Changes at Morgan Stanley
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A 6 page paper providing a STEP (social, technological, economic and political) analysis and a SWOT analysis of the sixth-largest investment bank in the financial services sector. Mutual reform has resulted in a $50 million fine for Morgan Stanley. Management of the company appears to be weak at the moment, but it may later prove to have been ahead of its industry in reforming its internal structures in advance of regulatory requirements. Bibliography lists 6 sources.
Filename: KSmgmtMorgStan.rtf

Changes in Advertising over the Last Half Century
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A 6 page paper focusing on the change of influence of advertising elasticities. The question being considered here is, “The Elasticity of advertising has been falling since the mid 1950s for most products and for most industries. Does this mean the end of formal promotion techniques?” The short answer is that it does not. The justification for this answer takes the form of a brief discussion of the 4 Ps of marketing that emphasizes promotion. The paper also provides some historical perspective regarding consumers’ desire for value. Bibliography lists 7 sources.
Filename: KSmktgAdvert1950s.rtf

Changes in Advertising Since the 1950s
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A 7 page rewrite of the paper titled, “Changes in Advertising over the Last Half Century” containing much of the same text but presented from a different perspective. This paper includes more information about how advertising was done in the 1950s and why advertising elasticity measures were more applicable then. The landscape has changed dramatically, however, and the 1950s adage, “you get what you pay for” generally no longer applies. Formal promotion techniques still are relevant, but in a different form than that which was relevant a half-century ago. Bibliography lists 7 sources.
Filename: KSmktgAdvert1950s2.rtf

Changes In American Hotel Industry
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A 21 page research paper that is divided into two distinct parts: Part 1 discusses a history of American Labor Law and Part 2 discusses the Changes in the Labor Market. An overview of the major labor laws that would be applicable to the hotel and hospitality industry is provided beginning with the Fair Labor Standards Act and going through the Electronic Communications Privacy Act. The most often filed complaints in the hotel industry are those related to sex discrimination and sexual harassment. There have also been legal problems with the child labor laws. The second part includes, among other topics, the median ages in specific job categories, current employment and expected changes by 2008, changing labor market, and how to hire and retain good employees in the hotel industry. Significant amount of data included. 4 tables included. Bibliography lists 14 sources.
Filename: PGhotl.msw

Changes In Australian Human Resources Management
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10 pages in length. Human Resources management theories suggest that practitioners should aim to devolve may traditional HR functions -- selection, training, performance appraisal – as a means by which to line managers and focus upon broad HRM issues, such as change management, organizational learning and quality programs. The writer discusses how Australia is just one of many global locations looking toward these modification in the overall HRM approach in order to more effectively address business progression and improvement. Bibliography lists 9 sources.
Filename: TLC_HRM.wps

Changes In British Petroleum Oil
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5 pages in length. The writer discusses significant corporate changes that occurred in order to keep BP Oil in business. No bibliography.
Filename: TLCBrtPt.wps

Changes In Consumer Behavior & Their Implications for Marketers
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A 33 page paper taking a general look at marketing and consumer behavior since the 1920s, when widespread use of electricity and economic prosperity gave rise to marketing in earnest. There was growing discontent with promises made vs. product delivered by the 1950s; the current consumerism movement was crystallized in 1962 with the Consumers' Bill of Rights. When consumers demanded value in their purchases, they increasingly turned to Japanese companies to study their methods of manufacturing only to discover that the Japanese had raised to an art form the same principles of continuous process improvement and high quality that American manufacturers had eschewed after World War II. It was TQM, and they called it a 'Japanese' technique. American manufacturers have rectified most of their quality problems, and now court the American consumer in relationships, are environmentally aware and make increasing use of the Internet in order to market to one at a time. Bibliography lists 20+ sources.
Filename: Consume.wps

Changes in Corporate Culture are Sometimes Necessary
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This 10 page paper looks at large firms, how they integrate technology and why corporate culture is vital in making such changes. Several actual examples of firms going through such transitions are provided. Bibliography lists 8 sources.
Filename: SA244cc.rtf

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