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Papers On Business - Management
Page 294 of 1610

Coca-Cola And Pepsi Advertising Influences Consumers
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A 5 page paper that provides a general overview of these companies' advertising campaigns, including sponsoring events. The write discusses the emotional involvement consumers have when purchasing and reports taste tests conducted on these beverages. The most recent information regarding brain activities when tasting the beverages is reported. Bibliography lists 6 sources.
Filename: PGckpps9.rtf

COCA-COLA AND THE MARKET
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This 7-page paper focuses on Coca-Cola's position in the market, its competition and pricing strategies. Bibliography lists 2 sources.
Filename: MTcokemark.rtf

Coca-Cola Asset Management, Growth Management, Challenges
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A 6 page paper that discusses some of the many challenges this corporation has faced in the last several years. Revenues have declined steadily while more resources have been poured into markets, sometimes declining markets. Decisions have been made that were strategically unsound and that reflected poor asset management and allocation. These are some of the issues discussed in this essay. Bibliography lists 11 sources.
Filename: PGcokast.rtf

Coca-Cola Company Analysis
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A 16 page paper that begins with an historical overview of The Coca-Cola Company from its beginnings in 1886. This section also provides information about the company that many people do not know, such as it sells only the syrup for Coca-Cola products, not the finished bottle or can of Coke. It further provides some information on the evolution of the company. The essay then moves into an analysis of the company using the SWOT analysis format. This provides insight into a company's strengths and weaknesses and the opportunities and threats the company may face. Some statistical data included. Bibliography lists 14 sources.
Filename: PGcoca9.rtf

Coca-Cola Growth
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A 5 page paper. The Coca-Cola Corporation has just come out of a two-year slump that saw its revenues and stock plummet. This paper discusses this slump and also where there are growth opportunities for Coca-Cola. Bibliography lists 7 sources.
Filename: PGcoke3.rtf

Coca-Cola in Hong Kong
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11 pages. Coca-Cola considers Hong Kong to be one of the more lucrative of the overseas markets. In fact, in April of this year Coca-Cola launched one of its newest products, lemon-flavored diet coke, in Hong Kong. Hong Kong is one of the strongest Coca-Cola markets for young consumers. Bibliography lists 7 sources.
Filename: JGAchoko.rtf

Coca-Cola in Venezuela
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6 pages in length. This paper gives background information on the Coca-Cola company as far as the industry, their products and how the company does in Venezuela. There is also extensive coverage on the country of Venezuela as far as the state of the economy, the lifestyle of the citizenry, and cultural factors a foreign company needs to know. Bibliography lists 6 sources.
Filename: JGAvenck.wps

Coca-Cola Marketing Issues
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A 5 page paper that begins by reminding the reader of a couple of serious mistakes this company made in the past. The writer discusses current marketing strategies of Coke and discusses what they need to do for a stronger marketing campaign. Bibliography lists 6 sources.
Filename: PGcokmk9.rtf

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