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Page 297 of 1610

Coffee Culture and Consumerism
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This 15 page paper looks at coffee culture throughout the world and how it affects consumer behavior. Turkish coffee is highlighted. The history of coffee is also included as part of the study of coffee culture. Bibliography lists 8 sources.
Filename: SA108Cof.wps

Coke & Ford's Focus In Mexico
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A 15 page paper discussing the two multinational companies' success in Mexico and further south. Both Ford Motor Company and Coca-Cola have strong and growing presence all over the world. Their presence in Mexico, however, has produced business results that both manufacturers could wish to duplicate in every market in which they operate. Ford has performed so well in the Mexican market that the senior management responsible for much of the growth and success has been moved to Ford's European headquarters for the purpose of reproducing the Mexican experience in Europe Bibliography lists 12 sources.
Filename: CokeFord.doc

Coke And Pepsi In The 1990s
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A 5 page look at the marketing relationship between Pepsi and Coca-Cola. The late Roberto Goizueta is quoted of having said of Coca-Cola that the company 'used to be an American company with a large international business. Now we are a large international company with a sizable American business.' Both Coke and Pepsi credit the other with keeping them sharp in marketing and profitability, keeping their bottlers as necessary team members and preserving the loyalty of their customers.
Filename: Pepicoke.wps

Coke IMC Plan
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A 5 page paper providing an integrated marketing communications plan for the "classic" Coca-Cola product. The paper identifies the 13-18 target market and promotional objectives. It describes the promotion mix and provides a $2.3 million budget, and provides four points for evaluation. The plan includes advertising in high school newspapers and teen-focused magazines but focuses on using the electronic environment, video games, malls and cell phones. Bibliography lists 7 sources.
Filename: KSmktgCokeIMC.rtf

Coke Versus Pepsi in 2005
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This 3 page paper takes a look at the cola wars in 2005 and how things have changed. The financial positions of Coke and Pepsi are explored. Recommendations are made for each of the firms. Bibliography lists 4 sources.
Filename: SA540CaP.rtf

Coke Vs. Pepsi
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A 9 page analytical discussion of the historic marketing strategies between Coke and Pepsi. Using applicable business principles, the writer attempts to decide who actually has won the 'war.' Reasons why Coke leads the industry but has also failed to successfully de-market Pepsi are explored. Bibliography lists 7 sources.
Filename: Cokepeps.wps

Coke’s Green Initiative
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A 3 page discussion of how the Coca Cola company is working to reduce their ecological impact. Bibliography lists 1 source.
Filename: PPenvCoke.rtf

Cola Wars; A Case Study
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This 10 page paper examines a case study provided by the student that considers Coca-Cola and PepsiCo, and their position the carbonated soft drinks market. The writer outlines the current situation in the soft drinks market, the way that these companies may increase revenue in the current market using the companies competitive advantages. The bibliography cites sources.
Filename: TEpepcok.rtf

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