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Papers On Business - Management
Page 298 of 1610

Cola Wars; Marketing Case Study of Coca-Cola and Pepsi
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This 7 page paper looks at the way in which sales of Coca-Cola and Pepsi have suffered, examining this from a marketing perspective. The paper uses the product lifecycle to explain the problems and patterns seen in the marketplace and considers the way in which Pespi and Coca-Cola have and could respond to retain sales. The bibliography cites 3 sources.
Filename: TEcolawar.rtf

Coles Myer: Australia's Leading Retailer
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11 pages. This business report on Coles Myer, the leading retailer in Australia, includes a company profile along with a SWOT analysis. Another major focus is on the company strategy in entering the international market with reference to internationalization theories and recommendations. Bibliography lists 10 sources.
Filename: JGAausco.wps

Colgate / A Company Whose Products Are Beginning to Fall Behind
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A 5 page paper on the Colgate-Palmolive company --analyzing some of the problems it has had in effectively marketing new toothpaste brands. The writer is concerned that although the company still exists as a major industry leader, Colgate has managed to consistently fall behind its competitors with regard to new toothpaste-types, product diversity, etc; It is argued that Colgate-Palmolive is spending too much of its time and money on other, less-productive ventures. Bibliography lists 8 sources.
Filename: Colgate.wps

Colgate and the Toothpaste Market in the US
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This 6 page paper examines the developments and use of technology by Colgate Palmolive in the toothpaste market in the United States. This is placed in the context of the larger toothpaste and oral hygiene market looking at distribution and general market trends. The bibliography cites 6 sources.
Filename: TEtoothpastcol.rtf

COLGATE PALMOLIVE COMPANY: PRECISION TOOTHBRUSH AND CISCO SYSTEMS:WEB ENABLEMENT
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This 6 page paper gives an executive summary of the Colgate-Palmolive company and does a brief SWOT analysis of the Cisco Systems: Web Enablement capability and company. Facts, Figures, quotes and examples as well as predictions for future needs and visions of the companies. Bibliography lists 2 sources.
Filename: MBbiz.rtf

Colgate-Palmolive's Expatriate Managers
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A 5 page paper discussing Harvard case 394-184. Colgate-Palmolive (CP) has been an international - and multinational - company for decades before being so became the fashion in business. It has required international service for advancement to senior management for years, but it increasingly has difficulty recruiting managers willing to relocate internationally. The paper discusses the issues of dual career families and whether CP should retain its international service requirement. There is more that CP can do for the families, and the paper recommends that it retain the international service requirement in light of today's trend toward globalization. Bibliography lists 1 source.
Filename: KScolgateEx.wps

Collaboration and Joint Ventures; How they fit with Strategy
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This 19 page paper looks at an example of a collaboration that turns into a joint venture and show how this fits it positively with the strategy of the company. The example chosen is the Brewery Group Denmark; BGD and their use of collaboration and joint ventures in distribution. The bibliography cites 8 sources.
Filename: TEcolbgd.rtf

Collaboration vs. Competition in Business
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This 12 page paper looks at the case for both collaboration and competition in the business world. Game theory as well as Porter's five forces model are included in a section which provides theoretical support for the discussion. Several examples of actual business situations are used. Bibliography lists 9 sources.
Filename: SA002Col.rtf

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