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Papers On Business - Management
Page 383 of 1610

Customer Value Management At Marks & Spencer
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This 15 page paper investigates customer value management and customer value analysis and applies the concepts to the practices Marks and Spencer seem to implement and/or advocate. Examples of other businesses are also be offered for the purpose of demonstrating some of the concepts discussed. The essay concludes with recommendations for Marks and Spencer to further their competitive advantage through specific customer value management action steps. One graphic illustration is provided. Bibliography lists 9 sources.
Filename: CVM.doc

Customer-Focused HRM
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A 3 page paper discussing customer focus as type of approach to HRM research that likely will be most directly useful in the short- and long-term future. It will require multidisciplinary research and "new" ways of thinking about current issues and concepts. Bibliography lists 5 sources.
Filename: KShrCust.rtf

CUSTOMERS AND BRAND RELATIONSHIPS
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This 3-page paper examines the concept of brand loyalty as it applies to cell phones (Sprint) and movies (Disney). Bibliography lists 3 sources.
Filename: MTbrandrel.rtf

Cutting and Manufacturing
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This 7 page paper is written in two parts. The first part considers why advances in technology creating new cutting edges has not rendered older cutting edges obsolete and looks at the role and importance of coatings on cutting edges. The second part of the paper examined the benefits of concurrent engineering and looks at how value adding activities may be maximised, using the example of the 5S’s model. The bibliography cites 8 sources.
Filename: TEcuttin.rtf

Cutting Inventory Costs
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This 10 page paper considers the way in which inventory levels and inventory costs may be cut. The paper looks at tools such as just in time inventory management, forecasting, pull systems and the use of consignment stock. The bibliography cites 8 sources.
Filename: TEcutinv.rtf

CVS Takeover of Revco; Application of Organization Development Diagnostic Model
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This 7 page paper uses a an organization development diagnostic model looking at the symptoms, the causes, the alternatives, consequences and solutions that were used to overcome the problems of the takeover. The bibliography cites 6 sources.
Filename: TECVCrevco.rtf

CWA-Verizon Contract Campaign Of 2003
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This 10 page paper explains the process and strategies the union used on behalf of its membership. Issues are identified. The writer also comments on the outcome of the negotiations, the terms of the new five-year contract and criticizes the union for not gaining more for its membership. Bibliography lists 5 sources.
Filename: PGcwavrz.rtf

CYBERTERRORISM AND THREATS TO AMERICAN BUSINESSES
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This 5-page paper discusses cyberterrorism, what forms it takes, and how it can threaten businesses in the United States. Bibliography lists 2 sources.
Filename: MTcybebusi.rtf

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