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Papers On Business - Management
Page 384 of 1610
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DAD'S PET CARE COMPANY
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This 16-page paper discusses a marketing case study for Dad's Pet Care, a pet food company that is regional and family owned. Topics discussed include branding, marketing, the target market and media placement. Bibliography lists 5 sources.
Filename: MTdadpec.rtf
Daewoo; The Success of Integrated Marketing Communications
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The car manufacturer Daewoo launched in the UK in 1996. The company had a rapid success due to the marketing strategy that was developed. This 9 page paper examines the way the company used integrated communications marketing, IMC, to gain market share. The bibliography cites 8 sources.
Filename: TEdaewooIMC.rtf
Daily Mail and General Trust
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This 15 page paper examines The Daily Mail and General Trust (DMGT), a UK media company that owns the Daily Mail. The paper looks at the history of the company, the current position, management and strategy and the use of information technology and information systems within the company. The bibliography cites 5 sources.
Filename: TEDmailg.rtf
Daimler Chrysler
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15 pages. This indepth look at the Daimler
Chrysler Corporation gives a short history of the company as well
as their marketing strategies. The response by the company to
their external environment is also addressed, including the
cultural environment, the ecological environment and the
political environment. These topics and many more are addressed
in this research paper that covers everything one would need to
know about this company. Bibliography lists 20 sources.
Filename: JGAdaiml.wps
Daimler Chrysler Merger And Split
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This 6 page paper presents an analysis of DaimlerChrysler AG from Daimler-Benz's acquisition of Chrysler Corp. until its dissolution. The essay discusses the different dimensions in the analysis, social, political, economic, technological and ecological. Bibliography lists 9 sources.
Filename: PGdmch08.RTF
Daimler Chrysler: Gaining New Ground
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5 pages in length. The
much-heralded 1998 merger of Daimler-Benz and Chrysler has turned
into a head-on collision between German and American business
cultures. The focus of this paper is on the merger, the SWOT
analysis and what problems lay ahead for this company.
Bibliography lists 4 sources.
Filename: JGAdmchr.rtf
Daimler-Benz Strategy After 1991
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Daimler-Benz had many challenges in 1991. This 3 page paper considers how Daimler-Benz has dealt with the strengths weaknesses opportunities and threats it faced in 1991, and how it has developed since including the acquisition of Chrysler to make DaimlerChrysler. The bibliography cites 4 sources.
Filename: TEdbenz1.rtf
Daimler-Chrysler - Nouvelles Frontieres
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This 10 page paper discusses two case studies, one about the Daimler-Chrysler merger and one about Nouvelles Frontieres, provided by the student. The essay discusses the changes each company made. No Bibliography.
Filename: PGdchnv.RTF
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