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Papers On Business - Management
Page 384 of 1610

DAD'S PET CARE COMPANY
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This 16-page paper discusses a marketing case study for Dad's Pet Care, a pet food company that is regional and family owned. Topics discussed include branding, marketing, the target market and media placement. Bibliography lists 5 sources.
Filename: MTdadpec.rtf

Daewoo; The Success of Integrated Marketing Communications
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The car manufacturer Daewoo launched in the UK in 1996. The company had a rapid success due to the marketing strategy that was developed. This 9 page paper examines the way the company used integrated communications marketing, IMC, to gain market share. The bibliography cites 8 sources.
Filename: TEdaewooIMC.rtf

Daily Mail and General Trust
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This 15 page paper examines The Daily Mail and General Trust (DMGT), a UK media company that owns the Daily Mail. The paper looks at the history of the company, the current position, management and strategy and the use of information technology and information systems within the company. The bibliography cites 5 sources.
Filename: TEDmailg.rtf

Daimler Chrysler
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15 pages. This indepth look at the Daimler Chrysler Corporation gives a short history of the company as well as their marketing strategies. The response by the company to their external environment is also addressed, including the cultural environment, the ecological environment and the political environment. These topics and many more are addressed in this research paper that covers everything one would need to know about this company. Bibliography lists 20 sources.
Filename: JGAdaiml.wps

Daimler Chrysler Merger And Split
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This 6 page paper presents an analysis of DaimlerChrysler AG from Daimler-Benz's acquisition of Chrysler Corp. until its dissolution. The essay discusses the different dimensions in the analysis, social, political, economic, technological and ecological. Bibliography lists 9 sources.
Filename: PGdmch08.RTF

Daimler Chrysler: Gaining New Ground
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5 pages in length. The much-heralded 1998 merger of Daimler-Benz and Chrysler has turned into a head-on collision between German and American business cultures. The focus of this paper is on the merger, the SWOT analysis and what problems lay ahead for this company. Bibliography lists 4 sources.
Filename: JGAdmchr.rtf

Daimler-Benz Strategy After 1991
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Daimler-Benz had many challenges in 1991. This 3 page paper considers how Daimler-Benz has dealt with the strengths weaknesses opportunities and threats it faced in 1991, and how it has developed since including the acquisition of Chrysler to make DaimlerChrysler. The bibliography cites 4 sources.
Filename: TEdbenz1.rtf

Daimler-Chrysler - Nouvelles Frontieres
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This 10 page paper discusses two case studies, one about the Daimler-Chrysler merger and one about Nouvelles Frontieres, provided by the student. The essay discusses the changes each company made. No Bibliography.
Filename: PGdchnv.RTF

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