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Papers On Business - Management
Page 392 of 1610

De-Marketing / Analysis Of An Advertisement
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In this 7 page paper, the writer evaluates a print ad for Excedrin -- aimed at de-marketing their rival brand : Tylenol. Discussed are the various techniques used by Excedrin including logo, comparison, cultural appeals, empathy, cognitive theory, and more. The ad is evaluated and determined to be very effective. Original ad copy not available (it is described in detail though !) No Bibliography.
Filename: Tylenlad.doc

Dead End Jobs
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A 3 page essay that summarizes and reacts to a 1995 article by Katherine S. Newman, professor of anthropology at Columbia University. In this article, "Dead-end jobs, a way out," Newman proposes a means for not only helping low-wage inner-city fast food employees climb the socioeconomic ladder out of poverty, but her elegant and thoughtful concept is a win-win situation for employers, as it aids fast-foot management with the task of retaining employees and decreasing employee turnover, while also providing a screening service for potential employees that can allay the trepidation that urban employers often display in hiring employees with only low-wage background experience, particularly in regards to African Americans. No additional sources cited.
Filename: khdedend.rtf

Dealing with an NCAA Scandal -- The Role of Public Relations
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This 4 page report discusses the appropriate action to be taken by a public relations department in dealing with a scandal related to a college basketball team. Bibliography lists 4 sources.
Filename: BWncaapr.rtf

Dealing with Consumer Shifts
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A 5 page paper discussing cola manufacturers' focus on bottled water as a product they can move along the product life cycle curve as dark, sugary colas continue to decline. Some marketers in the past have believed that consumers will buy anything they choose to place before us; astute marketers have come to understand that such is not the case. Consumers do need time to accept a new product, however, such as was the case with bottled water. Bibliography lists 2 sources.
Filename: KSmktgSftDrnk2.rtf

Dealing with Ethical Dilemmas
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This 3 page paper discusses ethical dilemmas and ways to resolve them. Bibliography lists 2 sources.
Filename: HVDelDil.rtf

Dealing with French Business People
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A 4 page paper discussing management and business negotiations in France. There are a few highly significant principles by which the French approach business management and negotiations, and myriad nuances that can be difficult to understand without having experienced them. The most basic rules, however, are to speak French or apologize for not speaking it well, and maintain utmost formality unless invited by the French contact to be more familiar. Bibliography lists 5 sources.
Filename: KSintlBizFranc.rtf

Dealing With People You Can't Stand
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This 5 page paper considers the main points of the book " Dealing With People You Can't Stand; : How to Bring Out the Best in People at Their Worst by Rick Brinkman and Rick Kirschner. The paper summarises the main points of the book, such as how the reasons people react in certain ways and how we can adapt our own behaviour to influence others. The bibliography cites 1 book.
Filename: TEakpeop.wps

Dealing With the Dealership (Article Review)
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This 3 page paper examines this article on car buying. No additional sources used.
Filename: SA916car.rtf

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