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Papers On Business - Management
Page 413 of 1610

Developing a Marketing Plan for an Online Jewelry Business
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A 5 page paper which discusses developing a marketing plan for an online store, specifically a jewelry store. Various information is provided which illustrates some of the things to look for, where to start, success stories and other bits of information. Bibliography lists 5 sources.
Filename: RAjewelry.doc

Developing a Marketing Plan for P&O Ferries
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This 7 page paper looks at the company P&O Ferries in order to develop a marketing campaign. To undertake this the paper first considers P&O’s recent financial performance, undertakes a SWOT analysis and looks at the markets a whole. Then a three year marketing plan outline is developed taking the factors already outlines into consideration. The bibliography cites 8 sources.
Filename: TEPandOf.rtf

Developing a Marketing Plan; A Practical Demonstration
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This 7 page paper look at how a small company may develop a marketing campaign in order to compete with larger and more financially strong companies. The paper uses the example of a small book shop and puts forward the suggestion of a campaign with an explanation on the reason why certain measured are advocated. The bibliography cites 5 sources.
Filename: TEbooksh.rtf

Developing a Measurement Strategy
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A 3 page paper discussing means of measuring for quality. Measurement can be oriented toward function or financial results. In terms of function, the organization can assess product quality and reliability; it can assess the level of waste it generates in the production process; it can ask customers. The paper discusses benchmarking, gap analysis and six sigma as approaches to functional measurement. It concludes that organizations need to determine which metrics they will use and then use them to enhance competitive advantage rather than become too inwardly-focused. Bibliography lists 3 sources.
Filename: KSmgmtQualMeas.rtf

Developing A New Branding Strategy for A Fashion Firm
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This 17 page paper looks at the way that a new branding strategy could be developed for a fashion company which has a target market of male and female 14 – 22 year olds. The paper examines the target market and the influences on that target market, determines the brand message and values and proposes a brand strategy that can be used to communicate that brand message to the target market in a way that will be well received. The bibliography cites 8 sources.
Filename: TEfashbrand.rtf

Developing a New Marketing Strategy for Guess? Inc.
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This 3 page paper develops a new marketing strategy for the fashionable clothes retailer Guess? Inc.. The paper starts by defining the market and the developing a campaign that will appeal to this market and then conducts a SWOT analysis on the plan. The bibliography cites 3 sources.
Filename: TEguess1.rtf

Developing a New Marketing Strategy for Swatch
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This 7 page paper develops a new marketing plan for Swatch which will compliment the current market position of the product but increase sales. The paper defines the market and then uses the 4 P’s pf product, price, placement and promotion to determine areas that require attention. The promotions section makes specific suggestions for long and short term marketing campaigns and activities. The bibliography sites 8 sources.
Filename: TEswatcmk.rtf

Developing a New Product Line for a Supermarket
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This 12 page paper examines how a new product line for a supermarket may be identified and then launched, The paper, using Asda, a UK supermarket chain owned by Wal-Mart, may under take this. The process begins with considering the position of the company, their target market and who their customers are. A SWOT analysis is used to examines the current situation, this along with examination of their market position leads to the advice that life insurance may be a logical brand extensions. The issues of brand extension are also covered and a PEST analysis is then conducted to test proposal before recommendations are made. The bibliography cites 10 sources.
Filename: TEasdanp.rtf

Page 413 of 1610
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