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Papers On Business - Management
Page 424 of 1610

Direct Advertising and Soccer in North Texas
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This 5 page report discusses a hypothetical direct mail campaign for the introduction of a professional soccer team in the North Texas market. Of the potential options for such a campaign, the writer presents three which will best serve the needs and budget of the team owners and promoters who want to fully capitalize on the actual event that surrounds the playing of the game, particularly in its inaugural season. They intend to use this campaign to generate excitement and anticipation for the team's arrival, as well as selling season ticket packages. Bibliography lists 4 sources.
Filename: BWsocrad.wps

Direct Marketing
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5 pages in length. Written in a unique format, this paper examines the ways companies use marketing to make their product more attractive than that of their competitors. Citing examples from some of the major product advertisers, the student gets a close look at marketing strategy. 4 sources.
Filename: JGAdirct.wps

Direct Marketing Campaigns / The Likelihood Of Their Success In Mexico
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A 5 page overview of the various factors which are important to the success and or failure of proposed direct marketing campaigns in Mexico. Gives examples the most emphasized of which is in theatrical production and marketing. Bibliography list 4 sources.
Filename: Mexmark.wps

Direct Marketing Campaigns / Their Likelihood Of Success In Germany
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A 10 page overview of marketing considerations in Germany. Includes information about changing political and economic situations as well as provides a list of suggestions of types of products and marketing mediums which would be successful verses those that would be unsuccessful. Bibliography lists 8 sources.
Filename: Germmark.wps

Direct Marketing using Electronic Mediums
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This 13 page considers the following quote “…the power of the web…is as a direct marketing medium par excellence…the web or…email marketing…are simply new media offering new scope for the exercise of direct marketing skills”. The paper looks at the role of direct marketing and how it is undertaken through electronic mediums such as the internet and how it has adapted and changed marketing. The bibliography cites 15 sources.
Filename: TEinternetmark.rtf

Direct Sales Strategies
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This 8 page paper examines direct sales strategies, focusing on the use of a direct sales force and the use for telesales and telemarketing. The paper looks at the advantages and disadvantages and the relevant strategies of each approach. The writer includes consideration of direct sales being used for selling generic, or undifferentiated products. The bibliography cites 10 sources.
Filename: TEdirsales.rtf

Direct-To-Consumer v. Public Health Advertising
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A 9 page research paper that contrasts and compares US direct-to-consumer advertising for prescription drugs with the European approach, which emphasizes public health education because the advertising of name brand drugs in the EU is prohibited. The writer concludes that these two forms of advertising are converging and that this evolution offers a positive benefit to public health. Bibliography lists 10 sources.
Filename: khdtcpha.rtf

Directional Missteps at Oracle Corporation
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A 7 page paper discussing Oracle in 1990. The company had been publicly traded for four years and had enjoyed loyalty among investors until early in 1990. Sales were still strong as were profits, but Oracle's reputation for dishonesty and arrogance had spread and investors knew what would be coming in the near future. By the third quarter that year, Oracle was announcing its first-ever quarterly loss - and a large one at that. The paper notes that Oracle is still financially sound and still has time to alter its arrogant, accusatory culture. The paper recommends that the ideal situation would be eliminating the CEO; failing that, the Board needs to bear down on marketing and make the department accountable to the Board while it implements changes in the way it treats customers. Bibliography lists 1 source.
Filename: KSoracleStk.wps

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