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Papers On Business - Management
Page 497 of 1610

Entering And Staying In The Global Market
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This 19 page paper discusses entering the global market. The product is Compaq's palm-size computer, the Aero 2100. The writer provides an introduction that includes the reasons it is important for companies to enter the global market and then discusses potential barriers. The types of strategic groups found in the competitive environment are explained and discussed. A competitive profile illustrates the differences between Compaq's product and that offered by two other companies. The Boston Consulting Group matrix is used to illustrate Compaq's success. Lastly, possible gaps in the market along with other barriers are discussed. Four student-generated questions are the basis of the essay. 4 graphic illustrations are included. An executive summary is included. Bibliography lists 18 sources.
Filename: PGglcp.rtf

Entering Security Systems Market In Argentina
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This 3 page paper begins by reporting data regarding the rising crime rates in Argentina and data about the security industry in the country. The writer suggests a joint venture as the best way to enter the market. The writer also comments on the target market and regulations for these types of systems. Bibliography lists 5 sources.
Filename: PGargsc.rtf

Entering the Automotive Market in Canada
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This 14 page paper looks at the Canadian car and the potential that may exist for a fictitious new entrant from China. The paper looks at the Canadian market in general, the automotive industry in Canada, the major competitors and assess the way that the new company could enter the market in terms of access and competitive strategy. The bibliography cites 8 sources.
Filename: TEcanauto.rtf

Entering the Chinese Cosmetic Market
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This 9 page paper considers the potential of the market for in China for cosmetics, including skin care products and makeup. The market s examined in the context of medium sized business seeking a new market to enter. After assessing the market ethnocentric and polycentric approaches are considered for entrance into the market. The bibliography cites 10 sources.
Filename: TEchinacos.rtf

Entering the Chinese Market with a Cosmetic Product
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This Chinese market has the potential to be very valuable. This 16 page paper looks at the potential of the market for a well known cosmetics company to enter with a new product. The paper looks at the market starting with a PESTLE analysis assessing the political, economic, social, technological, legal and environmental influences. The paper then looks at the cosmetic market and the appropriate marketing mix before considering HR issues for the launch. The bibliography cites 9 sources.
Filename: TEcsmchina.rtf

Entering the Cuban Cigar Industry
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A 3 page paper discussing the prospect of entering Cuba’s cigar industry. The scenario is that an individual has interest in entering the Cuban cigar industry and has particular interest in assessing two of Porter’s five forces, the bargaining power of suppliers and customers. There are many artificial barriers in this industry, but there also are opportunities. Bibliography lists 3 sources.
Filename: KSmgmtCigar.rtf

Enterprise Rent - A - Car ; A Case Study
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This 10 page paper looks at Enterprise Rent-A-Car and issues that impact on the company. The paper answers five questions that look at different marketing factors, such as how different car rental customers may choose which company to use, how and why segmenting the market is important and the ways in which the company can attract both gradate recruits as well as more customers. The bibliography cites 4 sources.
Filename: TEentprs.rtf

Enterprise Rent-A-Car And Costco Wholesale
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A 12 page paper. Using case studies provided by the student, this essay first discusses strategies each of these companies uses that are similar or comparable. The writer then discusses the risks that accompanied those strategies and how they succeeded. Bibliography lists 1 source.
Filename: PGentcs.rtf

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