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Papers On Business - Management
Page 539 of 1610

Experimental And Applied Sciences, Inc. (EAS)
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A 9 page paper that discusses the EAS company. This essay offers an overview of the company, including their vision and mission, research, product development, product categories, a sample of their numerous products, and their latest marketing campaign. Bibliography lists 6 sources.
Filename: PGeas.wps

Expert Systems and IS Management
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A 10 page paper that provides an overview of expert systems and considers their application in the current realm of information systems technologies. This paper argues in support of the application of expert systems. Bibliography lists 7 sources.
Filename: Expertsy.wps

Explaining the Concept of a Buying Center
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This 5 page report discusses the concept of a “buying center.” A “buying center” is, most often, an informal group of employees that represents the different units within the organization. Those people have various roles -- buyers, gatekeepers, deciders, and influencers -- in the purchasing decision process and those roles are likely to vary over time. Bibliography lists 3 sources.
Filename: BWbuying.wps

Explication of a Television Commercial
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This 7 page paper provides a detailed analysis of a television commercial for Ralph Lauren POLO cologne. Signs and symbols are described and presented in the form of a chart. The rest of the paper analyzes the commercial in terms of the signs and symbols and their meanings. Bibliography lists 10 sources.
Filename: SA238RL.rtf

Exploring Activity-Based Costing at Guam's Palace Hotel
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An 8 page paper assessing the potential usefulness of applying ABC to the food service operation at the Palace Hotel Guam. ABC has been replacing traditional costing methods in manufacturing settings for years, but it is not often applied to or used in service settings and for the most part is practically unknown in restaurant and hotel businesses. The paper moves through several modules to conclude that ABC could be valuable for the Palace. Bibliography lists 6 sources.
Filename: KSacctABCpalaHot.rtf

Exploring DVD to Deliver Digital Content to Present to a Business.
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This 40 page paper considers the value of DVD, looking at its benefits over analogue technology and the value it can add. The paper first considers the technical specifications and possibilities of DVD and then look at how DVD may be used by a business, such as in sales presentations or in training scenarios. The bibliography cites 45 sources.
Filename: TEdvdus2.rtf

Exploring Franchising at Starbucks
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A 7 page paper assessing Starbucks' external environment; long term objectives; strategic analysis and choice; plan goals and implementation; critical success factors; and evaluation. Bibliography lists 9 sources.
Filename: KSstarFranchs.rtf

Exploring the Marketing Concept
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This 5 page paper examines definitions of marketing and explores the marketing concept. Three examples are provided. Johnson & Johnson and Harley David son are highlighted as companies that used successful marketing schemes. Bibliography lists 5 sources.
Filename: SA633mkt.rtf

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