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Page 548 of 1610

Fashion Design
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This 8 page paper provides an outline of the fashion design business with information on requirements to begin in the industry. Also included is discussion on fashion trends, including futurism and hair color, and a few success stories as well. Bibliography lists 6 sources.
Filename: SA6Fashn.wps

Fashion Research Paper on Interchangeable Pockets or Hoods
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This 7 page paper presents research on the market for a new product; removable/interchangeable pockets and hoods. The paper outlines the target market of female tweens between the ages of 10 and 13 years looking at the demographics and psychographics of the target market, assesses the benefits of the new product, looks at potential influences on the way the new product will sell and presents a positioning statement. The bibliography cites 16 sources.
Filename: TEpockets.rtf

Fashion Trends for Tweens
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This 16 page paper is an in-depth analysis of what fashions for tweens (the ages 10 – 13) will be for the spring of 2004. The paper considers the current trends and the upcoming trends, looking at fabrics, colours and patterns, silhouettes and trims. The bibliography cites 15 sources.
Filename: TEtweens.rtf

Fast Food and E-Commerce
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This 10 page paper considers the impact that e-commerce has had on the fast food companies and their financial management. The paper looks at the potential ways e-commerce may be used, such as management of the supply chain, marketing and the use of the internet as a sales medium. The paper uses examples of real companies to illustrate the points raised. The bibliography cites 15 sources.
Filename: TEfastfod.rtf

Fast Food Culture
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This 14 page paper argues that the fast food industry has brought a fundamental change to the eating habits of people both in the United States and around the world, and that the change is not for the better. It also briefly discusses alternatives to fast food, such as the slow food movement. Bibliography lists 16 sources.
Filename: HVFstCul.rtf

Fast Food Marketing: McDonald’s and Wendy’s
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A 29 page paper discussing marketing challenges faced by these two fast-food competitors. McDonald’s is the unmistakable leader in the $145 billion fast-food industry, but number three Wendy’s is poised in 2004 to overtake Burger King in long-standing second place. The changes at McDonald’s during 2003 and throughout the first half of 2004 have had impressive results, but those very improvements have brought McDonald’s to the point of being required to deal with its pricing and the alternatives that “fast casual” provides for customers in the same price range as McDonald’s premium menu. For its part, Wendy’s is able to simply continue what it has been doing for all these many years. It is conceivable that Wendy’s could become the standard for burgers in the “fast casual” portion of the restaurant industry, leaving McDonald’s wondering what to try next. Bibliography lists 16 sources.
Filename: KSmktgFfMcDw.rtf

Fast Food: Developing Distribution Channels
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A 6 page paper discussing distribution channels at Wendy's and McDonald's, concluding that McDonald's holds the advantage over Wendy's in this area of marketing. With 31,000 stores compared to Wendy's 6,700, McDonald's has distribution advantage in terms of ubiquity if nothing else. To date, neither company takes full advantage of the non-traditional places of distribution available to them such as hospital and college cafeterias, airport terminals or shopping mall food courts. Bibliography lists 4 sources.
Filename: KSmktgFFdistMcDW.rtf

Fast Food: Pricing and Promotion
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A 7 page paper discussing pricing and promotion at Wendy's and McDonald's, concluding that despite recent problems including the "fraudulent finger fiasco," Wendy's holds advantage over McDonald's in terms of pricing and promotion in the competitors' current market. Wendy's price advantage stems from the rise in "fast casual" dining and its fit into that segment of the restaurant industry. Its promotional advantage originates with the fact that Wendy's largely is continuing something it has been doing for years, whereas leading industry competitor McDonald's is merely playing catch-up as it strives to regain lost customers. Bibliography lists 6 sources.
Filename: KSmktgFFpricMcDW.rtf

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