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Papers On Business - Management
Page 597 of 1610

Global Branding
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A 7 page paper. Global branding means creating a position for a brand on a global level. It is an undertaking that requires careful research and large investments but it can pay off handsomely. This paper discusses branding, in general, and then discusses global branding. Both the advantages and disadvantages of global branding are presented. Examples are included. Bibliography lists 11 sources.
Filename: PGglbr.wps

Global Branding And Global Brands
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An 8 page paper that begins with a discussion about brands and branding and the importance of branding. The essay then reports the most recognized brands and the top global brands, according to different reports. One report includes a comparison of the top brands in different geographic regions. Another study reports top brands in terms of brand value. Brands are identified. 1 Table included. Bibliography lists 9 sources.
Filename: PGbrdng.rtf

Global Communication and Marketing; Disney
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Disney is a global media company; this 10 page paper looks at the strategy of Disney Corp., focusing on media and marketing issues. The paper looks at how the company has communicated in the past, the current strategy, the impact of technology and the actions and reaction of competitors. The paper ends with some future marketing strategy recommendation. The bibliography cites 9 sources.
Filename: TEdisneymark.rtf

Global Communication Case Study
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This 20 page paper looks at a case study; Global Communications are going to be outsourcing call centre functions in order to make significant cost savings. There is resistance from the union and the company wants to be able to retain some of key the staff. The paper looks at the strategies the company could adopt in order to retain core staff, to prevent falling levels of motivation and protect the culture. The strategies are examined and recommendations are made. The bibliography cites 12 sources.
Filename: TEglobalcomm.rtf

Global Communications Benchmarking
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This 3 page paper is based on a case study. Looking at issues faced in a case study on the fictitious company Global Communications the paper discusses two other companies that have faced similar issues; Delta and Royal Dutch Shell, identifies the issues, looks at how the company dealt with those issues and discusses the outcomes. The bibliography cites 3 sources.
Filename: TEGDbench.rtf

Global Data Security
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A 12 page paper that begins with a report of electronic security breaches, followed by a discussion of the global security market and trends within that market. The essay then introduces a global security company and outlines a business unit structure and a geography matrix map, which is limited, and discusses how the company can gain a sustainable competitive advantage. Using health/medical data and information, the writer discusses concerns in the global security industry with comments about the U.S., UK, Australia, Canada and New Zealand. The writer then makes a recommendation for the global security company in terms of greater global expansion. Bibliography lists 11 sources.
Filename: PGflscit.rtf

Global E-Commerce And The Small Business
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A 5 page paper that discusses the growth of electronic commerce. E-commerce continues to grow at exponential rates. It is the one technology that allows a small business to compete with larger corporations. This essay provides data and examples. Bibliography lists 5 sources.
Filename: PGsmnet.wps

Global Environmental Problems: Social Responsibility
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4 pages in length. The writer briefly analyzes a journal article pertaining to social responsibility and global environmental problems. No additional sources cited.
Filename: TLCsoclresp.rtf

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