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Papers On Business - Management
Page 599 of 1610

Global Marketing for Small and Medium Sized Businesses
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This 7 page paper looks at global marketing and the pitfalls for SMEs. Various problems are highlighted. Bibliography lists 10 sources.
Filename: SA320SME.rtf

Global marketing in Thailand.
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A five page page paper which looks at the cultural differences between Thailand and the US, and the way in which these would impact on marketing and company organisation for an American firm commencing operations in Thailand. Bibliography lists 5 sources
Filename: JLthai.rtf

Global Marketing Strategy; With Specific Attention on the Automotive Industry
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This 19 page paper looks at the issues and challenges of global marketing strategies. The paper includes consideration of the internationalization process, the choice of a standardized or a localized strategy and media issues. The paper looks at a wide range of theories that can be applied to nay industry but pays particular attention to the car markets. The bibliography cites 25 sources.
Filename: TEGMSauto.rtf

Global Marketing; A Case Study
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This 7 page paper looks at how an international company's marketing strategy. The company chosen is Rebook, the sports wear companies that competes head to head with Nike. The first part of the paper examines the level of customization the company has chosen to adapt with the second part of the paper analyzing the reasons for this choice and assessing the level of success. A comparison is made with Nike's standardization strategy. The bibliography cites 8 sources.
Filename: TEreebok.rtf

GLOBAL REGULATORY ENVIRONMENT AND ITS IMPACT ON E-MARKETING
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This 4 page paper discusses the impact of the global ruling on ecommerce and how it has affected company's code of ethics wording. Several companies are exampled and a sample code of ethics is presented. Bibliography lists 6 sources.
Filename: MBregin.rtf

Global Services Market
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A 5 page paper that discusses issues related to the globalization of the services industry. What is meant by "services" is discussed as is the need for international diversification of service firms. Protection for services sector is also defined with a discussion of why it is needed. Finally, the writer reports opposition to such protection. Bibliography lists 7 sources.
Filename: PGsvcgl.rtf

Global Society Values
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A 3 page paper that discusses the relationships among individual, community, cultural and organizational values. The writer comments on how one's own identity is developed and how the values of any network or organization may need to change as well and also comments on the need for a global set of ethics. Bibliography lists 5 sources.
Filename: PGvlsgl.rtf

Global Staffing and National Laws
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A 5 page paper using Singapore and Japan, both cultural and geographical neighbors, to illustrate the complexities that multinational firms face in organizing international staffing efforts. Of course organizations need to operate as efficiently as possible, and adopting a global perspective on staffing ostensibly could work to achieve that greater efficiency. National laws and cultural perspectives can vary widely even within a single geographical region, however. Depending on the company and where its sites are located, more efficient international HRM may take the form of coordinating the efforts of nation-specific offices. Bibliography lists 8 sources.
Filename: KShrGlobal.rtf

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