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Papers On Business - Management
Page 608 of 1610

Goodyear Tire & Rubber Company
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A 5 page paper that overviews this company which is now 100 years old. Last year's income is given as are the strengths and weaknesses of the company. The CEO who took over in 1996 has a large vision for the future and this is also reported. Finally, a SWOT analysis chart is provided. Bibliography lists 5 sources.
Filename: Goodyear.wps

Goodyear; A Case Study
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This 5 page paper considers a case study where Goodyear are faced with a difficult decision. The company need to increase sales, but the most obvious strategy is one that may alienate existing retailers and could reduce the overall sales. The writer considers the different strategies available and recommends an alternative strategy. The case study was supplied by the student. The bibliography cites 3 sources.
Filename: TEgoodyr.rtf

Google
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A 4 page research paper that summarizes and analyzes an article Robert Weisman, “Why Google makes everyone else nervous” (May, 2006). Then the writer briefly explores other sources to verify the accuracy of Weisman’s assessment and finds it to be highly accurate. Bibliography lists 4 sources.
Filename: khgoogle.rtf

GOOGLE AND DIVERSITY PRACTICES
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This 5-page paper attempts to examine diversity practices at Google by examining this company's culture and studying Silicon Valley's attitudes toward diversity and inclusion programs in general. Bibliography lists 7 sources.
Filename: MTgoodiv.rtf

Google And Internet Search Engine Industry
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This 4 page paper begins with a brief overview of Google, Inc. The paper provides an analysis of Google using Porter's 5 Force analysis. Bibliography lists 6 sources.
Filename: PGggl9.rtf

Google's Entry into the Email Market (Analysis in Question and Answer Format)
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This 19 page paper examines Google and competitors, with attention to email programs. Five questions are answered. MSN Hotmail, Yahoo Mail and Gmail are compared and contrasted. Research is provided to support the assumptions. Bibliography lists 7 sources.
Filename: SA806Goo.rtf

Google's IPO
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A 6 page paper discussing Google's use of the Dutch auction IPO rather than the more traditional approach, for the purpose of determining whether more companies should consider using it. Google's immense success with its IPO likely rests more with the company and investors' leaves of senses in their willingness to pay for a stock with a P/E of nearly 68 than with any "magic" connected with the manner in which it conducted its IPO. The difference between Google's offer price and opening price also suggests that the pricing mechanism was not efficient. No statistician would base any firm conclusion on the outcome of a sample of two. At present that is all there is to assess, in the forms of Google and Morningstar. The auction approach may be right for individual companies, but those choosing that route should expect results more on the order of Morningstar than of Google. Bibliography lists 9 sources.
Filename: KSstockGoogIPO.rtf

Gordon's Gin; International Marketing
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This 11 page paper examines the Gordon's Gin brand, based on a case study provided by the student. The paper looks at the aspects if international marketing that the company needs to consider, such as the role of international marketing, a SWOT analysis, segmentation, target markets, positioning, market selection and strategy, competitive advantage, marketing communication and distribution issues. The bibliography cites 7 sources.
Filename: TEgordongin.rtf

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