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Papers On Business - Management
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Healthcare Case Study in Polarity Management
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This 4 page paper is written in three parts. Using the example of a healthcare center with conflicting needs of cost and quality the writer demonstrates the use of polarity management. The first part of the paper outlines the role and aim of polarity management, the second part of the paper presents a polarity map, and the third part considers how the map can be used to find a 'solution'. The bibliography cites 2 sources.
Filename: TEhelpolmgt.rtf

Healthcare Industry Phase
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A 4 page paper. The writer identifies the four phases of industry growth with comments about the healthcare industry related to each growth stage. The essay also identifies some advances made in the industry, demonstrating why this industry will always be in a growth phase. Bibliography lists 4 sources.
Filename: PGhlgrs5.RTF

HealthSouth
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A 9 page paper discussing this healthcare company whose former CEO Richard Scrushy is the first to be tried under the 2002 Sarbanes-Oxley Act holding senior management personnel personally accountable for financial statements. The paper reviews the company history and the emergence of fraud, and provides financial information current after the company was delisted. Bibliography lists 4 sources.
Filename: KSmgmtHlthSouth.rtf

Healthy Existence Pty Ltd
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This 6 page paper discusses the fiscal health of a company that sells health and beauty care products. The company did not perform well in 1998 and, in fact, their net profit has decreased each of the last three years. An analysis is made using fiscal data. Recommendations are made for strengthening the company's position. Four tables are provided. No Bibliography.
Filename: PGhealth.rtf

Height as a Factor in Higher Salaries
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A 7 page paper assessing the value of conducting a study of the relationship between men's height and men's salaries. Numerous studies throughout the decade of the 1990s have establised a direct link between increased height and increased salary, a factor that may well be operational in the continued wage gap between men and women. The paper reviews the literature and provides suggestions for methodology and anticipated results. Bibliography lists 9 sources.
Filename: KStallMen.wps

Heineken (SWOT Analysis)
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This 5 page paper provides a SWOT analysis in paragraph form as well as information about the company. Bibliography lists 3 sources.
Filename: SA919hei.rtf

Heineken's Buckler NA Beer
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A 10 page paper discussing marketing possibilities faced by Heineken in aiding the success of their nonalcoholic beer, Buckler. Heineken's overall goal is to be a European company headquartered in Amsterdam, rather than being a Dutch company that does business in Europe. Buckler has been available in France and Spain as well as the Netherlands since its launch, but Heineken has failed either to take advantage of the much larger markets of Germany and Great Britain, and also has failed to identify Buckler with Heineken. The company is well-respected, and it has taken the stance of throwing out Buckler as a stand-alone brand without benefit of identification with Heineken. The paper recommends that Heineken expand Buckler into Europe's two largest markets and give greater promotional freedom to the operating companies that produce and distribute the formulation. Bibliography lists 1 source.
Filename: Heineke2.doc

Heinz / International Marketing
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This 5 page paper explores the strategies Heinz is using to market ketchup internationally. The company has only recently focused on brand image and consistency in international advertising. The values of this approach are discussed. Bibliography lists 6 sources.
Filename: PGheinz.wps


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