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Papers On Business - Management
Page 688 of 1610

iGetSmart.com
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A 10 page paper discussing this company serving as an electronic meeting place between the print industry and those customers needing printing services. The software used allows for budget and inventory management, and there also is a business-to-business shopping mall for those customers not large enough to need the full service of the management function. The paper surveys the company's history, purpose and future. Bibliography lists 11 sources.
Filename: KSiGetSmart.wps

IKEA -- Letting the Buyer Define What the Product Will Be
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This 5 page report discusses the concept presented 40 years ago, in Theodore Levitt’s Marketing Myopia when he wrote: “The seller takes his cues from buyers in such a way that the product becomes a consequence of the marketing effort, not vice versa.” The Swedish furniture chain IKEA has made it clear that it understands such “issues” and is used as an example of providing the product the consumer wants and needs. Bibliography lists 8 sources.
Filename: BWbuyers.rtf

IKEA -- The Swedish Furniture Company with Very Different Ideas
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This 8 page report discusses the Swedish furniture chain IKEA. With the slogan “affordable solutions for better living,” IKEA appeals to people who understand that functionality has its own form of beauty and style. The company also explains “ours is not a flashy crusade” in its “Unboring Manifesto” in which it makes it clear that they understand that people “who really needed a more beautiful home weren’t able to afford it.” The end result has been a success story in which one company is able to transcend national boundaries in order to successfully appeal to a far greater number of consumers. Bibliography lists 4 sources.
Filename: BWikea.rtf

IKEA and the Creation and Maintenance of a Healthy Organizational Culture
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This 10 page paper examines IKEA and takes a look at its corporate culture. Recommendations are made. Research is provided to support the assumptions. Bibliography lists 8 sources.
Filename: SA805IK.rtf

Ikea in China
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Ikea have had some difficulties in the Chinese market. This 3 page paper looks at what the problem is, develops some marketing objectives, identified the target market and then uses the 4 P’s model to make some marketing strategy recommendations. The bibliography cites 2 sources.
Filename: TEikeach.rtf

IKEA in the UK
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This 3 page paper examines IKEA in the UK using a SWOT analysis to look at the strengths, weaknesses, opportunities and threats and a PEST that looks at the political, economic social and technological influences on the company. The bibliography cites 5 sources.
Filename: TEikea01.rtf

IKEA Invades America
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This 7 page paper uses a case study of IKEA to explain its product strategy, its business model, it growth options and any potential changes to its marketing strategy. Bibliography lists 2 sources.
Filename: HVIKEA.rtf

IKEA North America L.L.C. - Marketing
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A 15 page paper that not only addresses issues directly associated with IKEA home furnishings company but also provides explanations of a variety of aspects of marketing. These include: marketing systems and marketing research; internal sources of marketing information; IKEA product differentiation strategies; product life cycle, including explanation of the four stages in the cycle; distribution channels; Online marketing and its values; definition of different terms, such as product hierarchy; the differences in marketing services versus goods; pricing strategies; price elasticity of demand. Bibliography lists 17 sources.
Filename: PGIKEA.rtf

Page 688 of 1610
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