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Improving Tourism in London
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An eight page paper which looks at an article from the Financial Times regarding tourism in London and uses the information to suggest ways in which London’s marketing strategies can be improved, and how this will benefit both the UK and foreign tourist. Bibliography lists 3 sources
Filename: JLlondon.wps

Impulse Buying
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A 4 page exploration of this consumer phenomenon. This paper identifies several factors that relate to impulse buying. Bibliography lists 2 sources.
Filename: PPadImpulseBuying.rtf

Impulse Buying / Research Analysis
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An 11 page paper describing a proposed research project on consumers' views of point of purchase advertising. Marketing and advertising budgets have spiralled to the point that there are advertising messages literally at every turn, and marketers have discovered that the most effective target group is that which is already present in the store. Consumer advocates and budget analysts for years have admonished consumers to avoid impulse shopping at all costs, to always go into a grocery store with a list and resist all temptation to deviate from it. In today's society, however, people are busier than ever before, and there have been indications that point of purchase advertising may actually be looked on more favorably by the consumer than other methods that have become so intrusive. Bibliography lists 12 sources. Mkt-pop.wps
Filename: Mkt-pop.wps

Impulse Buying / Research Analysis
[ send me this paper ]
An 11 page paper describing a proposed research project on consumers' views of point of purchase advertising. Marketing and advertising budgets have spiralled to the point that there are advertising messages literally at every turn, and marketers have discovered that the most effective target group is that which is already present in the store. Consumer advocates and budget analysts for years have admonished consumers to avoid impulse shopping at all costs, to always go into a grocery store with a list and resist all temptation to deviate from it. In today's society, however, people are busier than ever before, and there have been indications that point of purchase advertising may actually be looked on more favorably by the consumer than other methods that have become so intrusive. Bibliography lists 12 sources.
Filename: Mkt-pop.doc

In Favor of Wal-Mart
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A 5 page paper written as an editorial arguing in favor of granting Wal-Mart the variance it needs to build a store in a small town. The author of the editorial complains that life has changed over the past generation but that most small-town shop owners have not. They are open only when working people are working, and they carry items owners prefer rather than those most useful to their customers. It gives an example of a successful New Jersey pet store located between a Wal-Mart and a PetSmart. The pet store’s success arises from the fun atmosphere of the store and the fact that it meets customers’ needs. Pressure from Wal-Mart can provide the immediate need for positive change. Bibliography lists 3 sources.
Filename: KSwalmComp.rtf

In Support of Additional Financing for International Development
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This 8 page paper explores various aspects of international development with particular emphasis on the way in which the stock markets and banking sector impact economic development. Bibliography lists 6 sources.
Filename: HVintfin.rtf

In Support of Child Labor (Annotated Bibliography and Summary)
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This 3 page paper begins with an annotated bibliography and goes on to summarize sources. Arguments supporting child labor are waged. Bibliography lists 3 sources.
Filename: SA649ch.rtf

Inbound Logistics
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A 5 page paper that begins by presenting Porter's generic value chain. The paper discusses inbound logistics, the relationship between purchasing and operations and inbound logistics and why these are important to the company. The writer also discusses outsourcing of inbound logistics and provides examples of logistics companies that have expended their services. The paper ends with comments about the importance of outbound logistics. Bibliography lists 6 sources.
Filename: PGinbl9.rtf

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