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Papers On Business - Management
Page 739 of 1610

International Marketing and Freer Trade Among Nations
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A 5 page paper discussing international marketing’s role in increased global trade. The purpose of marketing, of course, is to increase sales of goods and services. International marketing continues to grow in stature and practice with increasing globalization, and as such, directly contributes to increased and freer trade among nations. Bibliography lists 2 sources.
Filename: KSmktgIntlFrTr.rtf

International Marketing at Starbucks Coffee
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A 20 page paper discussing Starbucks' growth in international business, particularly in the European Union. From its origins in Seattle several years ago, Starbucks has grown quickly in its domestic market and now seeks to become a truly international company. With shops in several nations in Europe and the Pacific Rim and plans to open many more, Starbucks is well on its way. It digressed to mistaken diversification for a time but has since returned to its core compentency of selling coffee. Bibliography lists 14 sources.
Filename: KSstarbucks.wps

International Marketing Negotiations
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A 5 page paper discussing international marketing negotiations and tactics between high and low contact countries. Also discusses cultural differences that affect marketing strategies as well as how Europe's shift to a common currency will help with marketing and trade internationally. Bibliography lists 4 sources.
Filename: Intlneg.doc

International Marketing Research Methodological Choices
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If a company wants to enter a new market it is advisable for the firm to undertake market research before launching in the new market. This 6 page paper considers the different approaches that could be taken by a firm wishing to expand into a new market and gives some advice on a suitable methodology. The bibliography cites 5 sources.
Filename: TEinresmeth.rtf

International Marketing; Considerations Entering a Non English Speaking Market
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This 15 page paper looks a some of the issues and concerns which need to be looked at when a firm from an English speaking country looks at expanding into a non English speaking country, including understanding the market, the different culture, distribution patterns of expansion and the way that brand and company image should be managed. The bibliography cites 16 sources.
Filename: TEnoneng.rtf

International Marketing; The Case of BMW
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This 9 page paper considers how BMW approach the marketing of their products internationally. The paper examines the evidence for standardisation and customization with BMW marketing, citing different marketing campaigns to illustrate points raised. The bibliography cites 12 sources.
Filename: TEBMWmarketing.rtf

International Marketing; The Dominance of US Brands and a Marketing Plan
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This 12 page paper is written in two parts. The first, and largest part of the paper discusses a statement that argues the most successful global brands come from America, and although global brands may come form any country, that "the US is better at the practice of branding than other country". This includes consideration of what makes successful branding marketing and the sources of any advantages the US may have. The second part of the paper produces a marketing plan for a company looking for a new market; the market is china and the product cosmetics. The bibliography cites 8 sources.
Filename: TEUSbrand.rtf

International Marketing; The Problems of the Beef Crisis in Europe
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This 5 page paper looks at the recent problem with BSE found in beef cattle in Europe and considers the problem form an international marketing perspective, considering how this product may be transformed into a saleable product once the crisis is under control. The bibliography cites 5 sources.
Filename: TEbeefma.wps

Page 739 of 1610
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