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Papers On Business - Management
Page 743 of 1610

Internet Advertising
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A 3 page paper answering two discussion questions about Internet advertising. One examines the terms and conditions presented by AdSource.com; the other discusses the possible future of pop-up advertising. Bibliography lists 2 sources.
Filename: KSmktgAdvOnl.rtf

Internet Advertising
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5 pages. Not only do consumers rate Internet ads as the least trustworthy, but they rate them as the most annoying as well. Unlike television ads or radio ads which you can simply ignore, the pesky banner and pop-up ads jump into your vision on every website, making it increasingly difficult to concentrate on what you really were looking at. One study shows that eighty-five percent of Internet users find Internet advertising to be annoying as well as ineffective. Included are recommendations to advertisers in this interesting paper. Bibliography lists 6 sources.
Filename: JGAintad.wps

Internet Advertising
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A 6 page research paper that, first of all, offers a survey of different types of advertising on the Internet/Web. Then, two articles pertaining to Internet advertising are summarized and discussed. Bibliography lists 3 sources.
Filename: khwebad2.rtf

Internet Applications used by Amazon.com
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This 14 page paper looks at Amazon.com and the way it uses technology to compete. The paper chooses 4 internet applications; 1-click, ‘inside the book’, print on demand and personalized web pages and then examines the way Amazon uses them with reference to the value chain and Porters Five Forces model. The bibliography cites 8 sources.
Filename: TEinteram.rtf

Internet Impact On Air Cargo
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5 pages in length. From shoes to skateboards, airline tickets to automobiles, electronics to jewelry and food to flowers, there is virtually nothing consumers cannot purchase from the Internet. Even the smallest companies are finding their consumer reach is significantly greater with the help of Internet business. For the air cargo industry, this explosion of consumerism means even greater business, inasmuch as these items must be delivered from the online merchant to the customer. Indeed, the influx of Internet usage with regard to end user productivity has enabled the air cargo industry to soar. Bibliography lists 5 sources.
Filename: TLCcargo.rtf

INTERNET MARKETING AND CONSUMER BEHAVIOR
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This 7-page paper discusses whether consumer behavior is different when it comes to Internet marketing versus the more traditional channels. Bibliography lists 3 sources.
Filename: MTinmacobe.rtf

Internet Marketing Differences Between Men and Women
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This 15 page report discusses the ways in which marketers must develop different marketing strategies if they intend to be successful in selling their products to both men and women via the Internet. Marketing experts and social scientists have become increasingly aware of the fact that men and women, boys and girls, use the Internet differently than one another. It only makes sense that those hoping to establish a sales presence in electronic commerce be well-aware of those differences and shaper their marketing strategies to meet the different gender expectations, use, and (of course) potential opportunities. Bibliography lists 8 sources.
Filename: BWintgen.wps

Internet Marketing Efforts Of Federal Express And The US Postal Service
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A 7 page paper primarily comparing the websites of Federal Express and USPS. Internet marketing is growing in size, but many companies and organizations find they are unsure of what direction their Internet efforts should take. The US Postal Service presents a far different image through their website than through their aggressive broadcast advertising, with the website being little more than a means of urging purchase of post office-related items for gift giving. Federal Express' site is far more useful, and is intriguing in its registry center for government departments shipping documents or packages under the blanket contract held with FedEx. Bibliography lists 9 sources.
Filename: FedExPost.wps

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