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Papers On Business - Management
Page 744 of 1610

Internet Marketing Options for a New SME
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This 3 page paper considers potential marketing options for a new medium sized e-business. Choices such as search engines, banner advertisements and viral marketing are discussed along with a potential way of monitoring the sales that the different marketing sources create. The bibliography cites 3 sources.
Filename: TEinmarsme.rtf

Internet Marketing Strategy; A Comparative Case Study
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This 6 page paper looks at two different commercial internet sites and considers their similarities and differences in terms of target market, segmentation, web design and marketing as well as general strategies. This case uses d store and Myer's. The bibliography cites 4 sources.
Filename: TEmarint.wps

Internet Marketing's Continued Evolvution
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An 8 page paper discussing issues of consumer behavior, promotion strategy and product positioning on the Internet as its use continues to grow. With all that is uncertain about the evolution of Internet commerce and the final path it will take as it continues to change, marketers can be certain that they will be required less to guess what consumers are doing. Tracking and data mining software increasingly will be in operation to give statistical reports about what consumers are doing on the Internet and will give marketers a quantitative base from which to work. Bibliography lists 7 sources.
Filename: KSintMktg00.rtf

Internet Marketing; A Case Study
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This 8 page paper considers why and how a florist may seek to develop and promote themselves on the web. The first part of the paper considers the value that may be gained, the second part of the paper uses the SOSTAC model; situation, objectives, strategy, tactics, action, and control in order to develop a marketing strategy. The bibliography cites 6 sources.
Filename: TEdaisyf.rtf

Internet Recruiting:
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This 5 page paper discusses Internet recruiting and its benefits to both employer and employee. This paper examines how and why Internet recruiting is used, and the benefits of this method. Bibliography lists 5 pages.
Filename: GSRecrut.rtf

Internet Retailing; Creating a Profit;
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This 5 page paper looks at the problems of internet sales which do not yet create a profit whilst having huge future potential. The paper uses the case study of a major food retailer in Australia; Woolworth's. The paper looks at the systems, including operational and accounting as well as a brief SWOT analysis. The bibliography cites 5 sources.
Filename: TEauswol.wps

Internet Security
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This 5 page paper looks at short-term and long- range planning in connection to commerce on the Internet. Discussion considers a 'harm analysis', dial-in connections, external network connections (such as to third parties) and the necessary detailing of any existing security measures which are in place - in relationship to the projected growth and profit of the company. Bibliography lists 4 sources.
Filename: BBwebsec.rtf

Internet Shopping Carts
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A 3 page research paper that briefly describes the ASP code behind Internet shopping carts, Security Sockets Layer code, and the logistics of employing PayPal to handle shopping transactions. Bibliography lists 3 sources.
Filename: khshcart.rtf

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