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Javacom’s Project Contracted to the City of Meridian
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A 7 page paper discussing the risk that Javacom faces in providing a new system for the city of Meridian, Louisiana. If all parties will practice excruciating detail examination at the outset of the project, then there is much more promise that the project will be successful and highly relevant to the needs of the customer. The alternative is yet another IT project that has gone over budget and past schedule, when avoiding the costly problems could be accomplished quite easily merely by identifying potential problem areas and acting to mitigate them. Includes a Risk Management Matrix. Bibliography lists 4 sources.
Filename: KS-ITprojRisk.rtf

Jay Chait's "Illusions Are Forever"
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3 pages in length. Deciphering what is real and what is fabricated used to be a relatively simple process where advertising is concerned, inasmuch as the industry as a whole lacked a finite understanding of the subtle nuances inherent to effective advertising. Today, however, is an entirely different ballgame where strategy is concerned; with the infusion of mass media and the Internet, Jay Chait clearly illustrates how the prospect of advertising in the twenty-first century is steeped within a precarious bubble of artificial desires and subliminal coercion. No additional sources cited.
Filename: TLCJayChait.rtf

JCB
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Analysis of JCB The UK construction machinery company JCB, named after the founder Joseph Cyril Bamford, has seen great success since 1990. This 8 page paper uses the model of McKinsey's 7 S's to examine the company with its' strategy, structure, shared values, symbolic behaviour, systems, staff and skills to examine why the company has been so successful. The bibliography cites 9 sources.
Filename: TEJCB001.rtf

JEANS, THE U.S. AND ASIA
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This 7-page paper focuses on consumer perception toward blue jeans in both the United States and Asia. Topics discussed include history, as well as advertising and communication methods. Bibliography lists 4 sources.
Filename: MTjeansa.rtf

Jeff Wilkins: Founder of CompuServe and Metatec
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A 3 page paper which examines Jeff Wilkins and his success in the building of CompuServe and Metatec. Bibliography lists 2 sources.
Filename: RAwilkin.rtf

Jeffrey J. Fox’s “How to Become a Rainmaker: The Rules for Getting and Keeping Customers and Clients”
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A 5 page book review of this important how-to book on maximizing and achieving customer/client satisfaction for any business owner, executive, or salesperson. No additional sources are used.
Filename: TGrainmakr.rtf

Jeffrey Pfeffer’s “The Human Equation: Building Profits by Putting People First”
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This 5 page report discusses the 1998 business management book, “The Human Equation.” Author Jeffrey Pfeffer asserts that far too many companies have focused on creating a short-term and immediately more profitable bottom line and better-satisfied investors without considering the long-term implications of downsizing and the shedding of old businesses. Creating a “lean” economic model that stresses outsourcing has become a driving force in businesses ranging from manufacturing to healthcare. Pfeffer contends that a great deal of “downsizing” is essentially a throwback to employment practices that are more than a century old. Bibliography lists 3 sources.
Filename: BWpfefer.wps

JET FUEL AND REAL MODEL
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This 4-page paper discusses the REAL model, and how Jet Travel's business application fits in with this model. Bibliography lists 1 source.
Filename: MTrealbp.rtf

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