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Papers On Business - Management
Page 832 of 1610

LIONSGATE AND TARGET MARKETS
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This 7-page paper examines marketing strategies that can be used by Lionsgate Entertainment to reach its target market for genres such as horror, teen comedy and action. Bibliography lists 5 sources.
Filename: MTlionsgat.rtf

Liquor Industry Adherent Self-Regulation: Must Rule Advertisements In All Forms Of Mass Media
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8 pages in length. Through the years, a distinctive trend has been established with regard to the various methods advertisers employ in order to outshine the competition. Some of these practices are looked upon as being instrumental within such a cutthroat environment; others, however, are viewed as inappropriate and unacceptable. In spite of the fact that the broadcast media are the focal points for such a vast array of advertising techniques, they do not reserve the right to censor public consumption. Some believe that imparting television and radio executives with the power to control the flow of advertising is no different than censoring the inherent freedom of the press. Advertisers have the right to sell their products in whatever manner is most effective; in fact, that is the entire essence behind the free enterprise: that each business has the constitutional right to align whatever components are necessary to make it stand out above its competitors. There is no law in the land that can prohibit advertisers from portraying their products in the most advantageous light possible; it is up to the broadcast media to respect this concept of freedom of speech. It is an unusual occurrence, but entire industries do sometimes regulate their own advertising if it is established that the message being presented is contradictory to societal norm, and the liquor industry is a prime example. Bibliography lists 8 sources.
Filename: TLCLqSlf.rtf

Listening And Communication Skills
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10 pages in length. The historic relationship between supervisor and subordinate has often been described as tenacious at best and downright offensive at worst. That bosses too readily don an attitude of inaccessibility by way of poor communication and listening skills speaks to the prevalence of unsatisfactory interaction where working relationships are concerned. Whetten et al (2005) duly point out how possessing exceptional listening skills "is neither easy nor automatic" (p. 228) but instead requires one to develop "the ability to hear and understand the message sent by another person, while at the same time helping to strengthen the relationship between the interacting parties" (p. 228). As such, the only way in which businesses can thrive from an internal perspective is by cultivating a strong – and sincere – approach toward communication and listening skills that are adopted by every level of the corporate ladder. Bibliography lists 5 sources.
Filename: TLCListnComm.rtf

LISTERINE AND COMPETITIVE ANALYSIS
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This 3-page paper provides a marketing analysis of two of Listerine's competitors: Oral-B (a Procter & Gamble brand) and Colgate-Palmolive. Bibliography lists 2 sources.
Filename: MTlistcomp.rtf

Literature Review
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A 5 page paper that provides a summary of a journal article and a book. The article is: (2007). Strategies of Imitation: An Insight by Enrico Valdani and Alessandro Arbore. The book is: Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant by Chan W. Kim and Renée Mauborgne (2005). Bibliography lists 3 sources.
Filename: PGartbk9.rtf

Literature Review of 25 Articles on Hotel Revenue Management Systems
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This is an 8 page literature review on hotel revenue management systems. A literature review on hotel revenue management systems covers not only the recently developed technological systems which handle different revenue management concerns such as forecasting, demand, competition and hospitality networks but also covers many traditional avenues used to increase revenue such as customer satisfaction, environmentally efficient programs, introduction of innovative and unique facilities and catering to specific target groups among other factors. Bibliography lists 25 sources.
Filename: TJhotmn1.rtf

Literature Review on Medical Records Decentralization
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5 pages in length. This paper is a review of literature on the topic of decentralization of medical records. Due to the difficulty in accessing health care records when there are different clinics in the same building, many health care facilities have adopted new methods of organizing and recording patient medical records that are more easily accessible.
Filename: JGAmdrcr.doc

Literature Review/Leadership
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A 20 page literature review that is designed to be used with a study on leadership that employs the Leadership Practices Inventory (LPI), developed by Kouzes and Posner in the late 1980s. While this review of pertinent literature does not solely address studies that have employed the LPI, this point is occasionally stressed, as this is the study instrument to be employed by the student researching this topic. In the following literature review, research studies are examined in which leadership was addressed in reference to gender, age, ethnicity and education. Bibliography lists 32 sources.
Filename: khldslit.rtf

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