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Papers On Business - Management
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Madcap CraftBrew and Bottleworks Company Case Analysis #2
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A 6 page paper providing a plan for another approach to promoting Zebra Beer. This microbrewery has been trying to compete with the country’s leading beer companies, and it has neither the financial resources nor the production capabilities to make such an effort worthwhile. The paper suggests that Madcap market its Zebra Beer directly to consumers, through sales made by mail order through a membership-based organization that already has completed legal requirements for shipping alcoholic beverages directly to customers. Bibliography lists 3 sources.
Filename: KSmktgMadcapZ2.rtf

Madcap CraftBrew and Bottleworks: Zebra Beer Continued
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A 4 page paper recommending that a microbrewery that wants to grow form an alliance with a mail-order beer club in an effort to place its product with a greater number of people as well as increase sales and repeat business. Bibliography lists 3 sources.
Filename: KSmktgZeBeer2.rtf

Madonna
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This 19 page paper consider the case of the well-known singer Madonna and looks at how business sense has allowed a singer develop a multimillion dollar international business organisation. The paper looks at the development of the businesses within the music industry environment considering the use of strategy, differentiation and product lifecycle influences. The bibliography cites 12 sources.
Filename: TEMadonna.rtf

Magna and the Potential Acquisition of GM's European Interests
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This 6 page paper looks at the potential acquisition of GM's European interests, including Opel and Vauxhall. By Canadian firm Magna. The paper considers different issues that may be of concern to the firm, including the future of the automotive industry and the role of emerging markets, the ability to work with Russian investors, how the assets may be leveraged and currency exchange rate risks. The bibliography cites 10 sources.
Filename: TEmagnaGM.rtf

Mail Order Catalog Analysis
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This 5 page report discusses the ways in which a situation may be approached and analyzed within a statistical framework. The example used is that of mail order catalogs. One key factor to be kept in mind is the fact that the fourth quarter of the year always has the highest number of catalogs distributed by retailers determined to grab their share of holiday revenues. The focus chosen by the student for this paper was tracking the influx of mail order catalogs in the typical American home over a period of two weeks. Bibliography lists 4 sources.
Filename: BWcatlog.wps

Maintaining Objectivity in Program Evaluation
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A 4 page paper acknowledging the risks of bias arising in program evaluation. This paper presents measures that can be used to guard against such an occurrence. Bibliography lists 2 sources.
Filename: PPprgrmevalobjectivity.rtf

MAINTAINING PAY EQUITY
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This 3-page paper focuses on the need and importance of maintaining pay equity and steps that need to be taken in order to do so. Bibliography lists 3 sources.
Filename: MTpayequ.rtf

Maintaining Retention Of Volunteers In A Volunteer Fire Department
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10 pages in length. Maintaining retention of volunteers in a volunteer fire department is a challenging objective, especially when it comes to keeping up morale, working with each individual's schedule and making it worth the volunteers' time and effort. The best methods of keeping volunteers interested and active are those that instill a sense of excitement, learning and overall intrigue by keeping the volunteers well-trained through local and remote training sessions, as well as providing enough of a challenge so that the work is neither overwhelming nor uninteresting. Bibliography lists 8 sources.
Filename: TLCVolFr.rtf


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