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Managing Internet Marketing Information - Part 2
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A 10 page paper discussing the rationale and methods of building an opt-in mailing list. Data mining is a growing area of interest and use, but it is still not as pervasive as is the issue of privacy on the Internet. Most marketers have no sinister intent, of course, but consumers are still uncomfortable with leaving electronic trails and the ubiquitous "cookies." When asked, many are more than happy to give their opinions, and the possibility of winning a substantial prize enables them to rationalize the time it takes to answer a few questions. From the consumer's perspective, the overriding factor is that he is asked to participate, rather than included without his knowledge or consent. Bibliography lists 13 sources.
Filename: KSdataMine2.wps

Managing Just In Time; The Impact on Different Areas of Operation
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This 8 page paper gives and overview of just in time (JIT) inventory management and looks at the impact of JIT on issues such as the level of inventory held, quality, human relations, supplier relations and planning and control issues. The bibliography cites 9 sources.
Filename: TEmanjit.rtf

Managing Knowledge Management
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An 8 page paper. Despite the volumes that have been written about knowledge management, confusion and debate continue about exactly what that means. The writer comments on this fact and explains why this confusion may still exist. The discussion includes the identification of the three areas that need to work together for a firm to develop an effective knowledge management system. The characteristics of the industrial enterprise are compared to those of the knowledge enterprise. The writer then reports the type of leadership style, transactional or transformational, that would seem to be more effective for each of the three components, creating, sharing and exploiting knowledge. 1 Table included. Bibliography lists 12 sources.
Filename: PGKMmgr.rtf

Managing Large IT Projects
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This 14 page paper looks at the general problems and difficulties that may be encountered when managing a large complex IT project and how they can be avoided or managed. The evaluation covers the life of the project and looks at different aspects, from the practical management of the different tasks, the management of the different lifecycle stages and the tools that can be used. The bibliography cites 18 sources.
Filename: TEmanITproj.rtf

Managing Non-Profit Making Organisations
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The 3 page paper looks at the way non-profit organisations are managed considering the overall approach and the similarities and differences were now compared to commercial organisations. But bibliography cites 10 sources.
Filename: TEnonprom.rtf

Managing Operations
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This 7 page paper looks at the role of operations management and the transformation process. The paper starts with an overview of the operations management based on readings provided by the student. The paper then looks at a company that is having problem on their payroll due to departments filling and sending in forms late. Using operations management ideas the paper looks at the current system, the key success factors for an improved system and then suggests changes that could be made to improve the process used. The bibliography cites 3 sources.
Filename: TEmanoper.rtf

Managing Organisational Change
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This 12 page paper considers the role of organisational change. The influences on change and the processes are involved. Commentators such as Lewin and Senge are considered and case studies are used to illustrate the points made. The paper includes one diagram and the bibliography cites 12 sources.
Filename: TEmancha.wps

Managing Organizational Change: The Future
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7 pages in length. Change within the organizational setting is a constant occurrence; to remain stagnant and set in one's ways when global commerce is reinventing itself at every juncture is to seal the fate of a given organization. The trend taking place in the twenty-first century is scale down, tighten up and implement alternative operational strategies that will render the same amount of output with less financial output. One of the ways in which organizational change is occurring stems not from conventional internal operations but rather by way of the fast-growing trend toward remote organizational control: outsourcing. Bibliography lists 9 sources.
Filename: TLCOrgChMng.rtf

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