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Papers On Business - Management
Page 882 of 1610
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Market Entry Strategies
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This 12 page paper considers different market entry strategies of exporting, franchises, licensing, joint ventures, management contracts and wholly owned subsidiaries looking at the advantages and disadvantages of each strategy in terms of a SWOT analysis and Porter Five Forces Model. The bibliography cites 5 sources.
Filename: TEmktent.rtf
Market Entry Strategies for Globalizing Businesses
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A 10 page paper discussing five of the several ways that organizations can become international enterprises: export, startup, acquisition, joint ventures and franchising, and briefly examines the choice of approach made by Nortel when it expanded into the US from Canada two decades ago. The route chosen by Nortel was that of startup, but there were fewer choices workable then. There is no question that businesses today have far greater choices in how they will enter new international markets. Direct startup is viable only for the largest of companies now, but joint venturing has been used successfully by organizations of all sizes. Bibliography lists 9 sources.
Filename: KS-strat.doc
Market Evaluation
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Whenever a business considers investing time and capital in new projects, there exists a need to evaluate the market for future trends and influencing variables to determine cost efficiency. Technology has become one of the major influences on the market system today, both as a characteristic that must be considered for a business and as an evolving market in its own right. The electronics market is influenced in a reciprocal manner with the information technology market and shares many of the same variables of cost consideration. The same can be said of the drug and cosmetics industry and the petroleum market. These latter two are considered direct services and are more affected by customer satisfaction and competition. For all of these markets, the bottom line is cost efficiency and financial gain while providing a service and, or product. This 9 page paper examines some of the variables to be considered in maintaining cost efficiency in a changing market. Bibliography lists 9 sources.
Filename: Markeva2.wps
Market Failure; UK Government Policies
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This 14 page paper critically evaluates the market failure approach to the role of government with reference to two areas of public sector activity in UK. The paper considers the governments’ foreign policy towards the third world and the case of Railtrack and how these deal with aiding to prevent market failure and dealing with market failure once it has occurred. The bibliography cites 9 sources.
Filename: TEmfailgov.rtf
Market For Vitamins In Belgium
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A 5 page paper that discusses the vitamin market in Belgium. The writer comments on the attractiveness of the Belgian market, provides demographic data and comments on the reluctance of Belgians to self-medicate. A specific product, VitaPlen is discussed in terms of the appropriate target market. Bibliography lists 6 sources.
Filename: PGvtmblg.rtf
Market Forces in the UK Automotive Industry
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This 9 page paper looks at the various market forces seen in the UK new car industry. The paper looks at influences on the supply and demand including elements such as profit level, attractiveness of the market, trends and fashion, social factors, disposable income and level of advertising. The bibliography cites 6 sources.
Filename: TEautosupdem.rtf
Market Influences on Profitability
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There are many factors which will influence the profitability of a company. In this 12 page paper there is consideration of these influences in terms of micro and macro factors. To demonstrate this the housing market is used as an example, and then considered with references to different market models such as Porter's five forces, the value chain and the way that these will interact supply and demand to result the projected profitability of a company or a market. The bibliography cites 6 sources.
Filename: TEhoumar.wps
Market Orientation
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A 6 page paper discussing what market orientation is and why organizations strive to attain it. Of all the cultural barriers that can exist in a specific organization that can prevent it from establishing and then maintaining a market orientation, those stifling internal communication can be the most negative. The organization that would be market oriented must ensure that it includes in its decision-making processes those business units with the greatest degree of direct customer contact, and then make the best use of the information that customers will freely give when given the opportunity. Bibliography lists 5sources.
Filename: KSmktgOrient.rtf
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