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Papers On Business - Management
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Market Position;
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This 10 page paper looks at the five generic market positions a company may occupy either through choice or as a result of circumstances. For each of these positions; dominant market leader, non-dominant market leader, non-dominant challenger, non-dominant follower and non-dominant specialist an example company is examined to give a greater insight to the meaning of the terms and how the market operates in a practical and realistic sense. The bibliography cites 5 sources.
Filename: TEmarpos.wps

Market Reseach Proposal
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This 10 page paper looks at a fictitious proposal to assess the value created by the sponsoring of an event. Sponsorship is used widely as a marketing and PR tool; however it is not always clear if these sponsorships add value to the brand or impact on the brand and product perceptions. This paper presents a proposal to investigate the role and influence of sponsorship in a brand. The paper uses the example of McDonalds, but the proposal could equally apply to other companies. The paper outlines the problem, presents a brief literature review and a methodology for qualitative and quantitative reseach. The paper also includes costing and a time plan with Gantt chart. The bibliography cites 7 sources
Filename: TEMRprop.rtf

Market Research
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This 4 page paper answers 4 questions concerning market research. The first looks at a case provided by the student; Santa Fe Grill and assesses what type of market research they need. The second question consider what type of information a firm such as McDonalds may want to gather when undertaking a mystery shopper program. The third question looks at who should determine market research needs and if the research method is important, the last part considers different types of research that could be used by different firms.
Filename: TEmktres.rtf

Market Research & The Creation Of A Survey
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12 pages in length. --Appropriate and well-thought out design is essential in creating useful surveys. Specific questions must be asked . . . and answered. Before undertaking any survey, the surveyor must be very clear on what information s/he hopes to discover and how that information should be used. Bibliography lists 8 sources.
Filename: Svys.wps

Market Research - Human Demographics
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A 5 page paper discussing the value and use of demographic information in marketing goods and services. It is the study of human demographics that enables astute placement of marketing funds and brings promise of greatest return. The purpose here is to support this statement and to provide some concrete examples of its truth. Examples include Nike and Wal-Mart. Bibliography lists 5 sources.
Filename: KSmktgDemogra.rtf

MARKET RESEARCH AND MARKET STRATEGY: AN ARTICLE REVIEW
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This 4-page paper analyzes an article linking marketing research to marketing strategies. Bibliography lists 3 sources.
Filename: MTremstr.rtf

MARKET RESEARCH AND SEGMENTATION
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This 5-page paper discusses the concept of market segmentation, and explains why market research is important to it. Bibliography lists 3 sources.
Filename: MTmarksegm.rtf

Market Research for a New Line of Running Shoes
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A 10 page paper discussing considerations for conducting meaningful and valid market research meant to assess the potential for a new line of athletic shoes. It proposes using a Likert scale questionnaire and selecting a sample population from among mall shoppers. This preliminary market research may or may not call for additional research. The possibility that additional research will be beneficial is great, and likely would need to encompass a larger and more varied sample population. Bibliography lists 16 sources.
Filename: KSmktgShoes.wps


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