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Papers On Business - Management
Page 884 of 1610

Market Research for a Personal Digital Assistant
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4 pages. This paper will deal with the market analysis and research background that will be necessary for the student to be able to start a business marketing a handheld all-in-one phone. Research will necessarily include the worldwide market growth over the life of the market as well as graphs and charts. The student will also need to consider several other types of research which will be explained in this paper. Bibliography lists 4 sources.
Filename: JGApalmp.wps

Market Research for the N-Gage
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An 8 page paper discussing a market research project. The N-Gage is a Nokia product that is a small, independent game controller that also has cellular telephone and wireless Web capabilities. It is an MP3 player, a text messaging device and contains an FM radio. The purpose here is to conduct market research designed to gauge consumers’ acceptance of the product. Includes a cross-tabulation table and a frequency table. Bibliography lists 7 sources.
Filename: KSmktgN-Gage.rtf

Market Research on British Airways
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This 9 page report discusses British Airlines from the perspective of its successes over the past two decades. Internal and external issues are considered are as the various changes and trends of the airlines industry. BA’s management appears dedicated to expanding its position as a global airline. It has been a world leader in efforts to forge alliances to position itself for the future, when many feel the world airline industry will be dominated by a few giant companies. Bibliography lists 12 sources.
Filename: BWmktBA.wps

Market Research Proposal
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This 3 page paper is a proposal for market research to help a hotel chain determine whether or not they could save money by decreasing the quality of the bedding and the towels. The proposal contains the aims of the study and a methodology is presented.
Filename: TEbedprop.rtf

Market Research Proposal for X-Soft
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X-Soft has a new product; NetGuard, aimed at parents to help them control the way that their children use the internet. This 4 page paper is a market research plan outlining a potential approach to assess a market and a potential marketing strategy by undertaking secondary and primary research to assess the market and its needs. The bibliography cites 5 sources.
Filename: TEMRxsoft.rtf

Market Segmentation
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This 3 page paper provides an overview of market segmentation. There is a decided focus on the audience. Bibliography lists 3 sources.
Filename: SA647mkt.rtf

Market Segmentation by Art Weinstein
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3 pages in length. Compares the title book to that of Ogilvy on Advertising by David Ogilvy and The Marketing Imagination by Theodore Levitt. The focus of this book is on the target market and how to discover it.
Filename: JGAogilv2.wps

Market segmentation: white goods
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A five page paper which looks at market segmentation with reference to the sale of white goods in Europe, especially with regard to socio-economic and cultural variations in the customer base. Bibliography lists 3 sources.
Filename: JLwhiteg.rtf

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