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Papers On Business - Management
Page 886 of 1610

Marketing / Relationship & Transactional
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This 12 page research paper discusses the differences between the relationship and transactional approaches to marketing. Specific examples of companies using each are included. Also included are examples of how companies have tried to buy customer loyalty - unsuccessfully. Which approach will be required for future competitiveness is discussed. Bibliography lists 8 sources.
Filename: Reltrans.wps

Marketing a Basketball Center
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This 14 page paper looks at how a club offering facilities to play basketball in the UK can increase membership and profit The paper is a marketing plan, looking at the external and internal environment, the target market and the development of a marketing strategy and plan. The bibliography cites 10 sources.
Filename: TEbasket.rtf

Marketing A Combined Bricks and Mortar and Ecommerce Company
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This 7 page paper chooses a specific organization and discusses their incorporation of e-marketing strategies within the overall marketing plan as well as looking at how segmentation and positioning strategies are affecting the marketing and media mix. The paper also makes use of a SWOT analysis. The company chosen is Barnes and Noble. The bibliography cites 6 sources.
Filename: TEbarnesn.rtf

Marketing a Commodity; Coffee
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This 3 page paper looks at the issues which need to be considered when marketing a commodity. Using coffee as an example the paper uses the 4 P's of product, price, placement and promotion to discuss the approaches which can and should be used when marketing any commodity. The bibliography cites 3 sources.
Filename: TEcoffee.rtf

Marketing a Community Bank
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This 13 page paper considers how to develop a marketing plan for a community bank. The paper begins with a market analysis and then develops an original marketing campaign using television, radio, the press and direct mail. The bibliography cites 10 sources.
Filename: TEbankmt.rtf

Marketing a Consulting Business
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7 pages. This case study is about a consulting agency that is a viable partner for business to business web-based companies. The intent herein is to market this consulting service to applicable target markets. By thoroughly explaining the uses of services and how it can affect web-based companies, we will determine just what the ideal target market will be for this service. Ours will be a business to business enterprise. By examining the consulting agency and determining which business can most benefit and at the same time that are in the greatest need of it, we will be most efficient in our efforts. We will determine whom to market to, how to market the services, and what our realistic expectations can be. Bibliography lists 5 sources.
Filename: JGAhally.rtf

Marketing A Fictitious Product / Plan
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A 16 page marketing plan for a fictitious product: an "all-in-one" toothpaste & mouthwash gel. The writer analyzes true statistics to evaluate the toothpaste & mouthwash industries individually, their markets, and whether this product will be successful. Product, pricing, promotion strategy, etc; are all presented as is a brief overview of how success will be continually measured and maintained. Bibliography lists 13 sources.
Filename: Tootmout.doc

Marketing A Health Business in Japan
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This 5 page paper considers how a company may enter the Japanese market. The writer considers the marketing mix after identifying the target audience and then looking at the most effective and economic way of reaching this market. The bibliography cites 6 sources.
Filename: TEjapmar.rtf

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