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Papers On Business - Management
Page 887 of 1610

Marketing a Hospital
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This 10 page paper considers the way that a hospital will develop a marketing strategy to market its services. The paper considers the way that marketing theory will be used to help identify and develop a plan, what marketing elements the plan should include and how the plan should be linked to the overall business plan. The paper looks at who the marketing plan will be developed it does not present a marketing plan. The bibliography cites 10 sources.
Filename: TEhospmar.rtf

Marketing a Hotel; A Change of Direction
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This 6 page paper considers a case study supplied by a student. The case is a hotel which has been bought by a couple with no experience in the leisure industry and the hotel has been neglected. The new purchasers have several ideas on strategies to follow and the paper gives advice on these strategies. These include the establishment of a high class restaurant, a family hotel, a pub, a disco and the utilisation of passing trade.
Filename: TEhotela.wps

Marketing a Local Business
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This 8 page paper consider how to market a local business. The writer uses the example of a local photography company. The competition is analysed and the 4 P’s; product, price, placement and promotion are all considered in order to develop an holistic and realistic marketing plan. The bibliography cites 5 sources.
Filename: TEphotmk.rtf

MARKETING A MICROBREWERY
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This 4-page paper focuses on some marketing strategies when it comes to setting up a microbrewery. Topics discussed include targeting a market, pricing strategies and product strategies. Bibliography lists 3 sources.
Filename: MTmarmic.rtf

Marketing a New Course
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This 8 page paper looks at the way a collage or university may market a new course to the existing students with close attention paid to the communication mix and the way that the marketing objectives are determined. The example used is a course to teach research skills. The bibliography cites 6 sources.
Filename: TEunicors.rtf

Marketing a New Hair Gel
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This 9 page paper looks at the potential marketing of a new type of coloured hair gel. The paper starts by identifying the potential target market and then performs a SWOT analysis, looking at the strengths, weaknesses, opportunities and threats. The paper then identifies the potential marketing communications messages. These are the first three stages in Duncan’s Zero Based Planning Process. The bibliography cites 7 sources.
Filename: TEcolgel.rtf

Marketing a New Music Album
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A 7 page paper discussing approaches that a new artist can consider in marketing an independently-produced music album. Self-promoting recorded music formerly was a matter of gaining radio air time for it. The rationale was that listeners would create demand, record companies would see the error of their ways and then offer lucrative contracts. Times and conditions have changed, and the Internet offers a wealth of opportunity. The paper discusses taking advantage of download sites in providing samples, as well as promoting the artist locally with intent to drive would-be purchasers to appropriate websites. The industry is changing, and in ways most advantageous to the new artist. Bibliography lists 13 sources.
Filename: KSmktgMusic.wps

Marketing A New Private Investigation Business
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A 7 page paper on starting a PI business. The papers main focus is on how the marketing mix's four major parts: price, promotion, product, and distribution are applied to starting a private investigation business.
Filename: Privinv.wps

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