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Papers On Business - Management
Page 888 of 1610

Marketing a New Product
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5 pages in length. The focus of this paper is to determine the marketing of a new product, specifically, who the target audience will be, the customer needs, a description of the company and the product and needs this product will fulfill. The new product we are introducing is a healthy drink called Juice Bomb Fruit Drink. Because the health food industry operates much the same as any other large corporation with regard to bottom lines and profit margins, it is essential that it pay attention to these indicators of consumer buying as new products are being marketed. Bibliography lists 4 sources.
Filename: JGAprodp.wps

Marketing a New Product
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This 5 page paper looks at the way in which a new product may be marketed. The writer considers the way a target market may be defined in terms of customers and then how pricing, promotion and placement may occur. This is demonstrated by the use of an example, a watch. The bibliography cites 4 sources.
Filename: TEwatch1.wps

Marketing a New Product Using a Marketing Audit
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This 12 page paper consider how a new product may be launched and uses a marketing audit to determine what and how the product will be dealt with. The example used is a new vegetarian alterative for McDonald’s. The bibliography cites 15 sources.
Filename: TEmrkaud.rtf

Marketing a New Smart Car
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10This 10 page paper considers how a new car could be launched to compete with the current 'Smart Car'. The paper looks at the way a new company would approach brand and brand positioning. Define the target market and determines the way the market should be approached. The paper then suggests a campaign for the launch and for the maintenance marketing following the launch. The bibliography cites 6 sources.
Filename: TEsmarcar.rtf

Marketing A Product in Japan
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A 15 page paper in memo form exploring the ideas of product introduction in terms of fictitious product, banking, currency, expansion, international mobility, economics, price and wages, transportation, legal issues, obstacles, and cultural policies. Bibliography lists 11 sources.
Filename: Japmark.wps

Marketing a Small Business on the Internet
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This 9 page paper considers the benefits of marketing a small business on the Internet. This paper assesses how technology has broadened the home based business market in the past 10 years and how this has influenced the ability to manage control in marketing. Bibliography lists 9 sources.
Filename: MHMarksm.wps

Marketing a Small Hotel
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This 5 page is a marketing plan for a small seaside family run bed and breakfast. The paper is written in report format, which looks at the hotel and the location competition, the target market and the develops a potential marketing plan. The bibliography cites 8 sources.
Filename: TEhotelmar1.rtf

Marketing a Small Up Market Hotel
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This 5 page develops the outline for a marketing plan for a 30 bedroom hotel in Scotland that has good levels of convention business but a low level of leisure visitors or tourists. The paper shows, how, by building n the exiting competences and the local attractions the company may be able to develop a new complimentary market. The bibliography cites 8 sources.
Filename: TEhotelmar.rtf

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