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Papers On Business - Management
Page 892 of 1610

Marketing and Sales Plan for a New Product
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This 6 page paper puts the student in the position of a consultant where they have been asked to develop sales and marketing plan for a new product. The paper show the use of the 4 P's model that uses product, price, placement and promotion as the foundation to develop the marketing plan. The example product is sweet pasta, but the same process could be used for any product. The bibliography cites 4 sources.
Filename: TEsweetp.rtf

Marketing and Strategy Discussion Questions
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A 6 page paper answering 4 discussion questions, 2 in marketing and 2 in strategy, each at the Master's level. The questions address mass marketing, individual purchase decisions and environmental effects on long-range planning in home health care. Bibliography lists 4 sources.
Filename: KSmktgDQs.rtf

Marketing and The Importance of the Decision-Making Process
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This 3 page paper supports the idea that gathering information on target market consumer decision-making is essential to the formulation of a marketing strategy. Bibliography lists 2 sources.
Filename: SA841mkt.rtf

Marketing and the Need for Resources
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This 3 page paper considers a market opportunity and need for any marketing potential to be consider in terms of the available resources. The paper used the IT support services in Asia as an example. The bibliography cites 4 sources.
Filename: TEresmkt.rtf

Marketing and The Tobacco Wars
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This 5 page paper provides an overview of the battle fought in courts and in the media. A case study presented by a student is used, but other sources back up points made. Bibliography lists 8 sources.
Filename: SA215cig.rtf

Marketing And The Wall Street Journal
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5 pages in length. Targeting specific markets is a critical component to establishing a secure consumer base; however, it is becoming more and more difficult to define the ever-blurring line of clear-cut barriers within Internet marketing. Brian O'Donnell's approach illustrates just how gender, race, income, age, lifestyle and usage are no longer presented in rigid, easily defined components; rather, these demographic elements are in a constant state of change. Because of this perpetual fluctuation, Internet marketing focus must remain ever pliable. Bibliography lists 1 source.
Filename: TLC_WSJ.rtf

MARKETING ARCHITECTURE
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This 6-page paper covers marketing and how it pertains to the architectural industry. Topics covered include what, exactly marketing is, definitions of proactive and reactive marketing, and tactics architects need to use for marketing their services. Bibliography lists 5 sources.
Filename: MTmararc.rtf

Marketing Article Analysis
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This 3 page paper analyzes and article about marketing, and gives a reaction to it. Bibliography lists 2 sources.
Filename: HVMktArt.rtf

Page 892 of 1610
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