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Papers On Business - Management
Page 896 of 1610

Marketing Audit -Siemens AG
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A 12 page paper that offers a marketing audit of Siemens AG. Sections include: Environmental Aspects, comprised of economics, market and technology and Marketing, comprised of objectives, strategies, tactics, the 4P's, and organization. The essay begins with an executive summary. Bibliography lists 17 sources.
Filename: PGsiemn.rtf

Marketing Audit / The Phillip Morris Company
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A complete 12 page marketing audit of the Phillip Morris Company in which the writer examines the company's overwhelming advantage in the tobacco industry, marketing environment, legal considerations, pricing strategy, organization, and more. Bibliography lists 4 sources.
Filename: Philmorr.wps

Marketing Audit / Volkswagen
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In this 15 page analysis, the writer details the company's (Volkswagen) task environment, sales figures, goals to increase market share, strategic production, customer-satisfaction efforts, R & D, and more. Conclusive recommendations are presented based upon the available research. Bibliography lists 8 sources.
Filename: Mktaudit.wps

Marketing Audit at United Airlines
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United Air Lines has thousands of miserable employees and is the owner of the record as serving the least-satisfied of all airline passengers. Its stock price has declined throughout the explosive growth of the stock market, and management effectiveness is weak. Revenues have increased in response to increased air travel in recent years. If the economy does decline as it is indicating it might, then United Air Lines could greatly suffer if management does not begin to act immediately. Included in this 20-page paper are indicators of the company's financial performance and the extent to which customers are dissatisfied with the company. The paper urges management first to address the issue of employee morale, and then turn its attention to its customers for the purpose of preserving those remaining and winning back those who have left. Several charts and tables. Bibliography lists 18 sources.
Filename: KS-UALmktg.wps

Marketing Audit for an SME
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This 13 page paper is a marketing audit on a medium sized business, using both a SWOT and a PEST analysis as well as considering issues such as the target market, segments and marketing mix. The company uses is Zumo, a fresh fruit juice and Smoothie bar. The bibliography cites 8 sources.
Filename: TESMEzumo.rtf

Marketing Audit of Boeing
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A 24 page paper providing a marketing audit of Boeing's commercial aircraft business. Boeing's market currently is in upheaval in many respects as four major US airlines are operating under Chapter 11 bankruptcy protection and those that are not are facing excruciating pressures. The US market is in transition, but much opportunity exists in other parts of the world as the US market settles out. The paper examines environmental, economic, political and other factors affecting Boeing’s industry, as well as the marketing mix, strategies, sales efforts and marketing information. Much of the success of its 777 and 787 models will depend on the airline industry regaining health. The US economy continues to strengthen, and as it does, air travel is likely to increase, and airlines in other parts of the world appear to be in better financial health. All of this will positively contribute to Boeing's success with both its foundation products and its new ones. Bibliography lists 10 sources.
Filename: KSmktgAudBoe2.rtf

Marketing Audit of Boeing’s 7E7
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A 15 page paper discussing Boeing’s newest product line. Introduced in April 2004, after six months of offering the product for sale to customers Boeing has orders for only 62 planes rather than the 200 it expected in 2004. The paper examines environmental, economic, political and other factors affecting Boeing’s industry, as well as the marketing mix, sales efforts and marketing information. The airline industry continues to lose money each quarter, but economic conditions continue to improve. Recommendation in the executive summary is for Boeing to increase its sales efforts to enable it to take full advantage of first-mover advantage. Bibliography lists 4 sources.
Filename: KSmktgAudBoe.rtf

Marketing Audit of Target
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This 20 page paper examines the well known US retailer Target, who also owns the Super Target stores as well as Mervyns and Marshall Fields. The paper undertakes an environmental analysis, looking at the use of technology, the customers, the competitors such as Wal-Mart and the different approaches to the market. The paper then looks at the marketing of Target using the 4 P’s. The bibliography cites 15 sources.
Filename: TEtrgtaudit.rtf

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