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Papers On Business - Management
Page 899 of 1610

Marketing Case Study: Environmental Sensitive Growth Fund
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This 7 page paper provides an analysis of market segments in creating a plan to sell a particular growth fund. Various concepts concerning segmentation are explored and a comprehensive plan is proposed. Drawbacks of the proposal are also mentioned. Bibliography lists 3 sources.
Filename: SA131ESG.rtf

Marketing Case Study: Riley's
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This 5 page paper derives the case study from information submitted by a student. The case involves Riley's appliance store and a marketing plan designed by Trone Advertising. No bibliography.
Filename: SA246R.rtf

Marketing Case Study; Beauty Products (Singapore) Ltd and the S&S Skincare Range
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This 20 page paper is based on a case study supplied by the student. Using marketing and related theories the writer examines the position and source of the difficulties of S&S skincare products and critiques the existing marketing approach. Issues discussed include the segmentation of the market, identification of the target, positioning, influencing the purchase process as well as differentiation and branding. The bibliography cites 10 sources.
Filename: TESSskin.rtf

Marketing Case: Autobytel
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6 pages in length. Autobytel.com is in the unique industry position of being one of the first to innovate selling automobiles over the internet. Within the last few years, however, the industry has seen more and more competition enter the market with the same type strategy. Autobytel is in the position at this point of having to come up with a new marketing strategy in order to keep them at the forefront of the competition. This paper will address this issue and how Autobytel might address this marketing concern. Bibliography lists 7 sources.
Filename: JGAeccar.wps

Marketing Cellular Phones in Poland
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A 12 page paper analyzing the feasibility of marketing cell phones in Poland. The writer explores the various cultural and economic factors that point to the success of this venture. Bibliography lists 12 sources.
Filename: Polefone.wps

Marketing Cellular Telephones in Bolivia
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A 16 page paper discussing moving ahead with cellular service in a nation that does not yet have full standard telephone coverage. Bolivia is not yet at a point that a cellular provider will instantly profit from investment in the country, but it is committed to building the economy to a sustainable level that will allow the country to join with South America's other prosperous nations. The cellular provider first entering Bolivia will have decided competitive advantage over all those that are sure to follow. Bibliography lists 8 sources in 17 footnotes.
Filename: KSBoliviaCell.wps

Marketing Challenges and Aluminum Bats
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This 7 page report discusses the controversy regarding aluminum versus wood in baseball bats and decreasing the maximum allowable diameter - increasing the weight of the bat . . . who knew there could be so many issues related to baseball bats!? And who knew these issues could be the basis for lawsuits, heated debate, and endless discussion in the sports magazines and between baseball “analysts.” As a result, marketers face enormous challenges but they also have remarkable opportunities. Bibliography lists 7 sources.
Filename: BWalubat.rtf

Marketing Changes for KFC
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This 3 page paper reviews an article about Kentucky Fried Chicken that appears in a 2005 issue of Advertising Age. KFC's strategies are explored. No additional sources cited.
Filename: SA519KFC.rtf

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