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Papers On Business - Management
Page 902 of 1610

Marketing Computer Hardware to Russia
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This 16 page paper consider the situation of Russia and how the country should be assessed in terms of the different influences when considering the marketing of computer hardware. The writer considers influences such as geographical location, social, cultural, legal, political, economics and technological influences. The bibliography cites 26 sources.
Filename: TEruscom.wps

Marketing Computer Services to Small Business
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A 7 page evaluation of marketing end-to-end computer systems services to small businesses. Computer-oriented small businesses tend to gain a great deal of attention, but they are in the minority in terms of total numbers of small businesses. These other businesses have no focus on computer services yet depend on them to enable the most efficient operation possible, a critical component of success in today's highly competitive business environment. The company seeks to identify small business needing computer services but lacking the in-house expertise, resources or time. The paper includes a SWOT analysis and an application of marketing principles to the project. Bibliography lists 7 sources.
Filename: KSmktgCompServ.wps

Marketing Computers in Colombia
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A 6 page paper discussing three considerations for expanding into Colombia for the purpose of selling computers. The paper addresses promotion possibilities; economic conditions and financial considerations. Colombia still struggles and less than half of the total population of the country is likely to have interest in computers, but those who do – primarily businesses, business owners, medical researchers and universities – have strong interest and are likely to view computers as necessary items. Bibliography lists 10 sources.
Filename: KSmktgIntlModCol.rtf

Marketing Computers Internationally
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A 5 page paper presenting a marketing plan for a regional US retailer to expand into Morocco. The paper discusses the 4Ps (product, place, price, promotion) and estimates the cost of the expansion. There will be only a single outlet in Casablanca in the beginning, and Chelsea Computer will expand into other cities as growth of the market warrants. This country was chosen because it is business-friendly and it positions Chelsea Computer well for future expansion into other African nations. Bibliography lists 4 sources.
Filename: KSmktgChelComp.wps

Marketing Computers on the Internet in Europe;An Industry Report
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This 10 page paper examines the market for computers to be sold over the internet in Europe. The paper begins with consideration of market structure and demand for goods, the penetration of both computers and the use of the internet are examined in detail. Once the marketplace and competition is understood, consideration of how best market in this situation is outlined suing the 4 P’s and looking at the example of Dell. The bibliography cites 11 sources.
Filename: TEcomput.rtf

Marketing Concepts; Segmentation and the Product Development Process
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This 9 page paper looks at two major concepts of marketing and how they apply to Dyson the vacuum cleaner and washing machine manufacturer. The paper looks at the value and application of segmentation and then at the concept design product development process. The paper ends with a short section of controlling and maintaining quality. The bibliography cites 6 sources.
Filename: TEmarkdyson.rtf

Marketing Considerations
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This 5 page paper considers a case study provided by the student. A motel is for sale and the potential buyer seeks advice regarding the way in which he may look to marketing the and information he would need to help in the decision whether or not to purchase the motel. The bibliography cites 10 sources.
Filename: TEmarcon.wps

Marketing Costume Jewelry in France
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A 9 page paper discussing considerations for marketing high-quality fashion accessories in the home of the fashion capital of the world. France always has possessed the attitudes on which we can build success through marketing high-quality costume jewelry; its rather new but consistent economic prosperity now makes it attractive for its potential markets as well. There is good opportunity here, but it will be imperative to understand the market and to protect the brand image in promotion. This jewelry is upper-end, and marketers need to avoid any low-price volume retailers in order to protect the brand image and command desired sales prices. Bibliography lists 9 sources.
Filename: KSfrance.wps

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