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Papers On Business - Management
Page 903 of 1610

Marketing Credit Cards to China
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This 9 page paper considers the entrance of a product into a new market. Using the example of marketing credit cards in China, the paper shows how an examination of the macro environmental factors should be undertaken to assure there is a good fit between the company wishing to enter the market, the product and the market that is available. Also included are any problems that may be faced by the company when entering the market and the best method of entry. The paper ends with a consideration of ethnocentric or polycentric management orientation. The bibliography cites 5 sources.
Filename: TEccmark.rtf

Marketing Crop Insurance
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A 5 page paper identifying a target market for crop insurance. This type of policy can give farmers a greater sense of control over their own destinies as well as greater freedom in practicing sound practical risk management. It needs to target the small and mid-sized farmer whose operating capital for the following year depends on his own efforts in the current year. Those large corporate farms with access to operating capital from outside sources operate at much less short term risk. Bibliography lists 4 sources.
Filename: KSmktgCropIns.rtf

Marketing Cuba through Development of Water Sports
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A 12 page paper assessing the attractiveness of developing water sports in Cuba. The paper reviews Cuba’s political and economic history over the past several years and includes SWOT and PESTLE analyses to conclude that Cuba may be attractive in the future but is not at the present time. Developers willing and able to wait the lengthy time that negotiations are likely to require should proceed with overtures to the Cuban government. Plans to further develop the diving industry could be attractive, but plans to develop associated, non-motorized water sports could be even more attractive to the Cuban government. Those already involved in Cuban diving are likely to have their own ideas and plans for development; others seeking to enter Cuba’s tourism industry would be wise to focus on sailing or kayaking. Bibliography lists 11 sources.
Filename: KSmktgCubaWaterSpts.rtf

Marketing Debates and A Marketing Plan
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This 13 page paper discusses 7 marketing issues and then presents a brief marketing plan. The seven subjects discussed are whether or not brand extensions are a good idea; if TV advertising has lost is power, if marketing is an art or a science, whether or not mass marketing is dead, if a mission statement is essential for marketing purposes, if marketing to businesses if different from marketing to consumers and brands have a finite life. The brief marketing plan is an outline and financial forecast for opening two juice bars. The bibliography cites 2 sources.
Filename: TEmardebate.rtf

Marketing Decisions for Cima Mountaineering
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A 10 page paper discussing the marketing decisions facing a small manufacturer of high-quality hiking boots. Cima Mountaineering specializes in the manufacture and sale of high-quality hiking boots firmly established in the hiking boot market. The company faces a decision involving the addition of a new line of boots and choosing which path to follow. The company currently targets mountaineers and serious hikers, but the fastest growth is among weekend hikers who limit themselves to short trips. They neither need nor want such high-end boots, though they will choose higher-end boots as their skills increase. The paper includes a SWOT analysis and recommends that Cima add a line targeting these more casual hikers. Bibliography lists 6 sources.
Filename: KShiking.doc

Marketing Decisions; Nike
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This 5 page paper considers the decisions that may need to be made by a market leader. The paper looks at Nike and the decision to use standardised marketing in the management of the brand image and how this may have resulted from the use of information gained from secondary sources. The bibliography cites 6 sources.
Filename: TEnikemk.rtf

Marketing Dell Computers in Northern Africa
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A 5 page paper discussing how and why Dell Computer should want to market its computer products in Morocco. The PC industry is in decline and all the leading competitors have been looking at adding other products, but not all the world's nations yet have enough computers. Morocco still has areas that have no electricity or telecommunications, but its cities are modern and the younger people have great interest in technology. Morocco offers a politically stable environment and an openness to business lacking in many other African nations, making it an attractive location. Bibliography lists 23 sources.
Filename: KSmktgDellAfrica.wps

Marketing Directions at Brown-Forman
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A 13 page paper examining the current position of the producer of Jack Daniels whiskey. Founded in 1870 to produce and market high-quality whisky to be used for "medicinal purposes," today's Brown-Forman Corporation produces some of America's oldest and best-known bourbons along with the wine products of several distinct vintners. Reflecting its focus on the finer things of life, the company also owns and markets Lennox china; Dansk tableware; Gorham silver and crystal; Hartmann luggage; and Kirk Stieff pewter. The purpose here is to review Brown-Forman's rich history; examine its current marketing practices and interests; and suggest possible future directions for this old Kentucky company. Bibliography lists 7 sources in 24 endnotes.
Filename: KSmktgBrownF.rtf

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