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Marketing Directions at The Gap, Inc.
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A 16 page paper discussing the drift that has occurred at Gap during the first half of 2000. Gap has allowed its focus to shift away from the customer and fully on the company. The focus needs to be more on the customer, letting her direct company performance. If Gap will pay attention to its customers, they will let management know what they want to see in the stores and online, and management will no longer need to wonder just what it will do with unsold jeans and khakis. Expectations have exceeded realities, a situation less likely to arise in that company truly listening to its customers. Bibliography lists 13 sources.
Filename: KSGapPos.wps

MARKETING DIRECTOR JOB AND EMPLOYEE INCENTIVES
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This 5-page paper explores the tasks and duty of a marketing director and discusses appropriate rewards, compensation and goal-setting for the position. Bibliography lists 3 sources.
Filename: MTmarkince.rtf

Marketing Discussion Questions and Article Reviews
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A 13 page paper answering two discussion questions addressing the marketing mix in three pages and reviewing eight marketing articles in the other 10 pages. One article is from 1998; the remaining articles are from 2001-2003. Bibliography lists 12 sources.
Filename: KSmktgArtRev.rtf

Marketing Disposable Diapers in Turkey
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A 5 page paper discussing approaches to marketing American disposable diapers in Turkey. Disposable diapers already are available in Turkey and have been for some time, so marketers of the new product will not be introducing a foreign concept. Likely marketing messages will need to focus on heightened hygiene rather than on mothers' convenience. Muslim women are unlikely to purchase products that can be described as convenience items in the absence of other, very good reasons to purchase the product. Marketers will need to focus on the products' benefits for the child who will be wearing them. Bibliography lists 9 sources.
Filename: KSmktgDiapTurk05.rtf

Marketing Dog Food; A Integrated Communication
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Strategy This 10 page paper considers how to build an integrated communication strategy for a brand. The writer does this by looking at Pedigree’s Cesar brand of dog food in conjunction with the five communication effects and the 4 P’s. The bibliography cites 10 sources.
Filename: TEdogfd2.rtf

Marketing Domino's Pizza
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An 8 page paper discussing qualities that sets Domino's marketing efforts apart from those of the other two of the 'big three,' which includes Pizza Hut and Little Caesar's. Domino's looks for—and finds—creative means through which to boost their business while other established competitors and newcomers bicker among themselves. The company appears to be determined to offer the best service and best product possible, but appears to be equally as determined to present themselves as just a measure above their competition. The Domino's difference, however, is that they let their customers arrive at that conclusion for themselves. Bibliography lists 13 sources.
Filename: Dominos.wps

Marketing Efforts at Public Broadcasting Service
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An 8 page paper discussing PBS' courtship of corporate sponsors and individual contributors. Public broadcasting is not unique to the US; several European countries and Australia also support similar services but the US version is the only one not totally supported by the government. The paper discusses aspects of PBS' marketing and why sponsorship is attractive to corporate entities. It provides a means by which they can claim corporate social responsibility while simultaneously reaching the typical viewer who is older, female, with above-average income and education, and rarely watches commercial channels. Bibliography lists 6 sources.
Filename: KS-PBS.doc

Marketing EMI Music in the Digital Age
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EMI are facing a number of marketing challenges, the decision by Radiohead to release tracks on their own website and increase in digital music downloads are all indicators of the changes. This 11 page paper looks at some of the challenges EMI face in terms of the general marketing of a service rather than a physical good and consideration of the influences and impact of marketing on the internet. The bibliography cites 11 sources.
Filename: TEEMImusic.rtf

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