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Papers On Business - Management
Page 907 of 1610

Marketing Fractional Jet Ownership
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A 5 page paper discussing the growth of private jet ownership on a timeshare basis and marketing considerations based on the 4 Ps of marketing. The paper concludes that fractional ownership may never be a huge industry, but it can be a profitable one for those already competing within it. At minimum, it provides an alternative means of private jet ownership from which customers can benefit. Bibliography lists 5 sources.
Filename: KSairMktgFrac.rtf

Marketing Frozen Meals
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This 5 page paper develops a broad marketing plan for the well known company Heinz to use in the marketing of a new range of frozen ready meals. The paper looks at the target market and how the right message may be conveyed and how this may be achieved in both the short term and the long term as well as an initial promotional campaign to raise awareness and gain consumers confidence. The bibliography cites 3 sources.
Filename: TEheinz1.wps

Marketing Geographically In Relation to Higher Order Learning
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This 5 page paper looks at geographic components in respect to marketing for higher order learning. Higher order learning is defined. Bibliography lists 4 sources.
Filename: SA143geo.rtf

Marketing GM’s Hybrid Crown Victoria
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A 5 page paper discussing external issues in marketing a hybrid car resulting from a fictitious alliance between Ford and GM. Here, Ford and GM have collaborated in an alliance to produce and market a hybrid car, one that has been a standby in the Ford product line for decades. In past years, Ford has been highly successful in profitably producing and selling trucks of all types, including its popular sports utility vehicle (SUV) lines. It has performed dismally in selling passenger cars, however. GM’s hybrid fuel system will be used in the new product, giving it fuel efficiency not possible in SUVs yet providing families with enough space for children and all their sports gear too. The alliance can present the hybrid as providing the best of all conditions for the traveling family, whether they are traveling across the country or across town. The alliance should focus on greater perceived safety; greater fuel efficiency and environmental responsibility; and the ability for the family to take only one vehicle when traveling together. Bibliography lists 3 sources.
Filename: KSmktgGMCrVic.rtf

Marketing Golf Clubs
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A 12 page paper discussing points to consider in marketing golf clubs. The game of golf always has enjoyed a loyal following among fans, professional hopefuls and nearly anyone who looks for a nice walk with something to do along the way. A good percentage of Fortune 500 deals are made on the golf course rather in board rooms, and the only stereotype has been that the game is intended only for financially stable white males. Women's golf has grown in popularity over the years, and the amazing success of Tiger Woods has worked to break the color-oriented stereotype. The greatest criticism of golf has been that of social stratification and environmental impact, but more "types" of people are taking part and recent agricultural research has debunked charges of negative environmental impact. Bibliography lists 11 sources.
Filename: KSmktgGolf.wps

Marketing Grandma Tracy's Popcorn
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A 22 page paper combining a business plan for a startup business with a marketing plan for the first several months of operation. Grandma Tracy’s Popcorn is a startup company that initially will sell popcorn balls made from a "secret recipe" which will become part of the marketing information given to consumers. The "secret" is a family recipe containing no preservatives of any kind. All the ingredients are those that can be found in any well-stocked kitchen, a fact that the company will stress in its marketing message. The paper includes discussion of the 4 Ps of marketing (product, price, place and promotion), as well as projected financials for the first six months of operation (balance sheet, breakeven analysis and cash flow analysis). Bibliography lists 4 sources.
Filename: KSmktgPopcorn.rtf

Marketing Guard Soap in Canada
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A 5 page paper analyzing a marketing case for Guard soap, a highly fragranced deodorant soap performing inconsistently across Canada’s provinces. The product manager seeks to increase promotion efforts in those areas where the product is not performing as hoped; the group product manager believes the company should evenly allocate its marketing funds regardless of business results. The purpose here is to identify and assess some of the alternatives available to the company. Bibliography lists 3 sources.
Filename: KSmktgSoapCan.rtf

Marketing Gucci; Existing and Potential Future Practices
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This 10 page paper is written in two parts. The first part examines the past and current marketing practices of Gucci and how the marketing strategy was determined and implemented. The second part of the paper looks at what marketing strategies and practices that may be adopted in the future by considering the target market and how the company can be presented to this market. The bibliography cites 15 sources.
Filename: TEmkgucci.rtf

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