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Papers On Business - Management
Page 908 of 1610
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Marketing Gurus: Cluetrain
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A 5 page paper which discusses a very new perspective aimed at business marketing, presented by a Webpage titled 'Cluetrain.' This is a Webpage that was essentially designed by some relatively new marketing gurus who state that the Internet is the wave of now, not the future. Old methods of marketing must essentially fall to the wayside if marketing is to make the most of the potential of the Internet. Bibliography lists 4 sources.
Filename: RAmrguru.wps
Marketing Hair-Straightening Products
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A 5 page paper discussing approaches to
marketing an "old" product in a new environment. Conventional wisdom dictates that
organizations seek out new products with new applicabilities, that "old" products are no longer
relevant to the market, but the fact remains that consumers use these "old" products daily. The
paper recommends that the company adopt an approach borrowed from pharmaceutical
companies, advertising to drive potential customers to a dedicated website from which the
company can learn more about those with some interest in the product. It can then alter its print
advertising and other marketing efforts to incorporate the knowledge gained from these
individuals. Bibliography lists 4 sources.
Filename: KSmktgPerm.wps
Marketing Harry Potter
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This 8 page paper considers how the first Harry Potter film was marketed, the challenges that had to be overcome and the way in which the marketing has supported a long lifecycle and escaped the image of commercialisation. The bibliography cites 11 sources.
Filename: TEharryp.rtf
Marketing Hi-Tech Products and Services
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This 12 page paper answers 6 questions concern the marketing of high tech products and services. The first considers how customers may migrate to a new product assessing a new disc printer as an example new product. The second question looks at the sale of the ‘know how’ or the ‘proof of concept’ what they are, how they differ and the way that ‘proof of concept’ may apply to derivative sales. The paper then discusses the need to match market research with the different types of innovation, the purpose of emphatic design, the product mix and co marketing and finally considers what technology that may challenge current cultural barriers may be seen as more popular in the future. The bibliography cites 3 sources.
Filename: TEhitechm.rtf
Marketing Hilton Hotels
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A 6 page paper discussing the marketing climate for the global chain. The chain set out to change their image a decade ago, and they did each component perfectly in keeping the best and discarding the worn and shabby. But at Hilton, image is not only a shell of a picture but a reflection of the true nature of the enterprise and serves as an indicator of what the company is and what the traveler can expect. Surprises are not always welcome in traveling, and Hilton ensures that all the surprises are good ones. Bibliography lists 12 sources.
Filename: Hiltonds.wps
Marketing Home Health Care
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A 5 page paper discussing the growth in demand for
home health care services and the effects of the continuing labor shortage for such service.
The paper reports on an interview with a local marketer of home health services and a visit
to a facility within the community where information on home health service is available.
The most trying aspect of finding a home health provider from the customer's standpoint
still is affordability and third-party payer's willingness to contribute to the expense.
Bibliography lists 7 sources.
Filename: KShlthCareMkt.wps
MARKETING HOME HEALTH CARE SERVICES
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This 3-page paper covers some suggestions when it comes to marketing of home health care medical services to the population. Bibliography lists 4 sources.
Filename: MTmahohe.rtf
Marketing Houston to a New York Target Market;
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This 5 page paper considers how a marketing plan may be formulated and implemented that has the aim of promoting travel to Houston, Texas, form New York. The bibliography cites 3 sources.
Filename: TEhoustn.wps
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