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Papers On Business - Management
Page 909 of 1610

Marketing Hurricane
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This 16 page paper looks at the case study of the Hurricane Outward Bound School, supplied by the student. The paper starts with a consideration of the current position of the school and their marketing activities, the threats and opportunities they face, the impact of political and regulatory controls, economic influences social influences, competitive forces and technological factors. The paper then looks at how marketing should take place to maintain the schools values, use the core competences, maximise the use of resources and keep stakeholders happy.
Filename: TEhurrican.rtf

Marketing Hurricane Island Outward Bound School
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A 10 page paper discussing the history and line-of-business marketing efforts of this Maine location of an international organization. Outward Bound is a program that challenges people of all ages, skill level and backgrounds to move beyond their traditional “comfort zones,” to challenge themselves physically and emotionally to discover positive qualities about themselves of which they previously were unaware. There appear to be many more people who could benefit from Outward Bound USA’s programs than will be able to join any course based on personally prohibitive cost. The paper recommends that the School stress the availability of scholarship money more strongly that it currently does. Based on Harvard Case Study 9-588-019. Bibliography lists 11 sources.
Filename: KSmktgOutBound.rtf

MARKETING ICE CREAM BARS IN GERMANY
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Examining market conditions, target markets and competition in Germany, this paper is a marketing plan for an American company wanting to export ice cream bars to Germany. Topics discussed include consumer behavior and use of joint ventures and licensing for product distribution. Bibliography lists 6 sources.
Filename: MTgerice.rtf

Marketing IKEA In the UK
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This 5 page paper analyses the marketing strategy used by IKEA in the UK market, the positioning, segmentation, the development of competitive advantage through brand image and the marketing campaigns that have helped IKEA become a major brand of flat pack furniture. The bibliography cites 4 sources.
Filename: TEIKEA02.rtf

Marketing Imagination by Theodore Levitt
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3 pages in length. Compares this book to those of Ogilvy on Advertising by David Ogilvy and Market Segmentation by Art Weinstein. This book, written by the well-known Theodore Levitt of the Harvard Business School, is a vital one for any student of marketing.
Filename: JGAogilv3.wps.

Marketing in B2C and B2B Settings
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A 3 page paper discussing the differences between B2B and B2C marketing. The ultimate goals of each are the same, but the methods they use to accomplish those goals can and do differ immensely. Bibliography lists 2 sources.
Filename: KSecomMktB2x.rtf

Marketing in Different Countries
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This 6 page paper considers why marketing needs to different in developed, developing and under developed countries. Looking at the United Kingdom, Turkey and Sudan the paper outlines the types of products, legal and general environment, the promotion of the products, the price sensitivity and the ability to distribute a product in the country. The bibliography cites 6 sources.
Filename: TEdevcou.rtf

Marketing in Health Care
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A 7 page paper which discusses the relevance, as well as the negative and positive factors of marketing in the National Health Service. Bibliography lists 10 sources.
Filename: RAhlthmk.rtf

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