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Papers On Business - Management
Page 910 of 1610

Marketing in the Banking Industry
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This 7 page paper is the beginning of a marketing plan. The paper looks at the banking industry in the US, starting with a brief SWOT analysis, the paper considers the industry and analyses a competitor in that industry before suggesting a target market and way to differentiate. The bibliography cites 10 sources.
Filename: TEbankmk.rtf

Marketing in the Toy Industry
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A 6 page paper commenting on an article warning of the decline of Toys 'R' Us and what that decline likely means for the toy industry. Wal-Mart, Toys 'R' Us and Target account for 48 percent of the toy sales in the US, but they do not account for 52 percent of sales. The paper urges manufacturers to seek out other distribution channels, taking advantage of online opportunities in direct sales, retail sales and online auctions. Bibliography lists 3 sources.
Filename: KSmktgToyInd.rtf

Marketing in the United Kingdom Financial Services Market
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This 7 page paper considers the way that market segmentation in this industry is manifested and its' importance in terms of the purchase decision, the types of purchases made and the choice of intermediary. The bibliography cites 4 sources.
Filename: TEfinmrk.wps

Marketing In Tourism
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A 3 page paper that begins with an introduction to marketing and discussing marketing as it specifically applies to tourism, including market segments. The marketing mix, which generally includes four elements is expanded for the tourism industry, according to some authors; these are reported and discussed. Bibliography lists 2 sources.
Filename: PGtourmk.RTF

Marketing Information Systems: Demographic Statistics and the World Wide Web
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A 3 page overview of a fictional company that intends to target specific components of both a specific geographic region and U.S. Internet users alike in their product marketing. This paper lists five specific web sites that will be helpful in allowing the company to accomplish that task. Bibliography lists 5 sources.
Filename: PPmrkAna.rtf

Marketing Is Not a Battle of Products; It Is a Battle of Perceptions
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This 10 page paper looks at how marketing sells perspectives rather than products. The paper considers how perceptiveness are built up with the use of direct and indirect marketing, using others, such as children as agents. The paper illustrates all points with examples to demonstrate their real life application. The bibliography cites 15 sources.
Filename: TEmarpercp.rtf

Marketing Is Not a Battle of Products; It Is a Battle of Perceptions
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This 10 page paper looks at how marketing sells perspectives rather than products and the role that integrated marketing communication plays in the creation of the consumer perspective. The paper looks at the role of integrated marketing communication and demonstrated how it takes place to create the desire impression and associations with a brand. The paper illustrates all points with examples to demonstrate their real life application. The bibliography cites 15 sources.
Filename: TEmarperct.rtf

Marketing Issues
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This 10 page paper consider five different aspects of marketing, defining and explaining them with examples. The paper looks at pricing, distribution, product branding, segmentation and buyer behaviour. The bibliography cites 7 sources.
Filename: TEmaris1.rtf

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