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Papers On Business - Management
Page 912 of 1610

Marketing Management / Customer Satisfaction & Profitability
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This 5 page paper discusses the relationship between customer satisfaction and profitability. Even in today's fiercely competitive market, some executives believe the two are mutually exclusive but other executives recognize that they are integrated. These opinions are discussed with examples. Bibliography lists 5 sources.
Filename: PGcussat.wps

Marketing Management in Commercial Real Estate
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A 10 page paper discussing factors to consider in marketing the commercial real estate business. Marketing is always important to the commercial real estate firm, but never more so than now. The current economic slowdown brings a need to more carefully target the marketing message, but also to make it available in a greater variety of venues including the Internet. Macroeconomic indicators should influence marketing efforts, for marketing needs to be more intense in times of diminished economic activity. Includes an abstract and outline. Bibliography lists 11 sources.
Filename: KSmkComRE.wps

Marketing Marks and Spencer
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This 19 page paper takes the approach of a marketing report and looks at how Marks and Spencer the well known retail store may be able to improve its' current position by providing customers with what they want and create customer loyalty. The paper looks at what creates loyalty, looks at how primary research can be undertaken and gives and example of potential results. The bibliography cites 15 sources.
Filename: TEMSmarket.rtf

Marketing Marlboro
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This 7 page paper assesses the marketing of Marlboro cigarettes, looking at the development of the marketing and the current (2008) marketing mix before considering the ways in which Philip Morris may improve the marketing for the brand. The bibliography cites 12 sources.
Filename: TEmmarlboro.rtf

Marketing Massage Oil In the United Arab Emirates
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An 8 page action plan for introducing a new massage oil in UAE's largest city. The company envisions establishing and benefiting from a niche market for Elemis Massage Oil, one in which customers are loyal to the product and actively ask retailers to provide it for them. The company seeks to be well established in the market before it attracts a great deal of attention from other potential competitors. Bibliography lists 6 sources.
Filename: KSmktMasOilUAE.rtf

Marketing McBride
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This 3 page paper looks at how a marketing pan can be developed for a fictitious company. The paper starts by considering what market research will be needed and then at how it will be used to create a marketing campaign and how this links in with the concepts of the 4 P’s and SIVA. The bibliography cites 4 sources.
Filename: TEMcBride.rtf

Marketing McDonald's
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A 5 page paper assessing McDonald's current marketing. After coming under fire from all directions and actually being sued for making people fat – as though people have no choice but to gravitate to the arches – McDonald's has put a healthy spin on its current advertising messages while retaining the "I'm lovin' it" tagline. The purpose here is to examine Internet, television and radio advertising and to comment on McDonald's product life cycle. Bibliography lists 2 sources.
Filename: KSmktgMcD2005.rtf

Marketing McDonalds
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This 10 page paper examines the marketing of McDonalds. The paper starts with some background, the segments the company sells to and the companies marketing in the context of Maslow’s hierarchy of needs and the use of personality types. The bibliography cites 6 sources.
Filename: TEMcDmark.rtf

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