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Papers On Business - Management
Page 913 of 1610

Marketing McDonalds
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This 15 page paper considers how the fast food chain McDonalds is and should be marketed, looking at the use of the marketing mix to attract the target markets considering the segments the company markets in line with concepts such as Maslow’s hierarchy of needs and personality types. The paper then considers how the marketing mix is used or could be used to create classic and operate conditioning. The paper focuses on the company’s marketing to children. The bibliography cites 9 sources.
Filename: TEmarMcDchl.rtf

Marketing Men's Toiletries : Old Spice
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10 page paper. The male grooming and hygiene market is one that is dynamic and growing, albeit slowly. Deodorants account for about one-half of this market. Old Spice introduced four new products in 2001, one of which was Cool Contact Refreshment Towels, a deodorizing pre-moistened towlette. The major part of this paper presents a marketing and sales plan for this new product. Data reflecting sales increases in the global men's toiletries industry are included. The last part of the paper discusses why customer care is important and what can be done to improve customer service. Bibliography lists 6 sources.
Filename: PGoldsp.rtf

MARKETING MIX AND SOAP
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This 6-page paper provides an overview of the integrated marketing mix, while offering suggestions for marketing a brand of consumer soap. Bibliography lists 3 sources.
Filename: MTmarmisoa.rtf

Marketing Mix Changes: A Good and a Service
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A 3 page paper discussing changes in the marketing mix for a good and a service over the past decade. The good discussed is the PC; the service used as example is dog grooming. Bibliography lists 3 sources.
Filename: KSmktgMxGdSvc.rtf

Marketing Mix for It's Popcorn Time
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A 4 page memo to the owner and financial advisor of a single-location confectioner specializing in coated popcorn addressing promotion, pricing and distribution issues associated with plans to implement online sales and perhaps entering into a contractual agreement with a national gift service company. IPT appears to be well positioned to expand to the degree that implementation of online sales and association with the gift service company will require. What remains at present is to ensure that current suppliers will be able to meet anticipated volume increases, and to design the new business goals in such a manner that they do not adversely affect existing customers. Bibliography lists 2 sources.
Filename: KSmktgPlIPTmix.rtf

Marketing Mix for Simply Fit
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A 4 page paper providing a section of a larger marketing plan for a fitness center. This portion contains four sections: Marketing Strategies, The Marketing Mix, Implementation Plan and Evaluation and Assessment Methods. Bibliography lists 3 sources.
Filename: KSmktgMxSimFit.rtf

MARKETING MIX, BUSINES-TO-BUSINESS AND CONSUMER
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This 6-page paper compares marketing mixes between an industrial, business-to-business concern with that of a consumer goods product company. Issues concern differences in pricing, research, promotion and distribution, as well as testing. Bibliography lists 5 sources.
Filename: MTmardif.rtf

Marketing Models
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This 4 page paper considers the use of marketing models for assessing a marketing campaign. Fourt and Woolock model, the Parfitt and Collins model, simulation models and non metric multidimensional preference analysis (MDS). The paper assesses which is best used for a single purchase and looks at the strengths and weaknesses of the models. The bibliography cites 2 sources.
Filename: TEmarmod.rtf

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