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Papers On Business - Management
Page 914 of 1610

Marketing Mondavi Wine
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A 12 page paper assessing the product life cycle of Mondavi wines and recommending strategies for organic (i.e., non-acquisition) growth in the future. Based on the information provided in the Harvard Case 9-302-102; a SWOT analysis; assessment of product life cycle; and analysis within the framework of Porter’s Five Forces, Mondavi needs to strengthen its position in Europe, and it needs to increase its awareness of the changes occurring in wine consumption in Asia where there is greater threat from Australian products. Enhancing its effectiveness in the US market that accounts for 92 percent of current sales can provide the means for taking a more global view of the future of the company. Bibliography lists 3 sources.
Filename: KSmktgMondavi.rtf

Marketing Mueller’s Spaghetti®
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A 5 page paper discussing Mueller’s Spaghetti®, a brand now more than 125 years old. Until only a few years ago, it was a brand of Bestfoods and then became a brand of Unilever when it acquired Bestfoods. Mueller’s is a spaghetti brand recognized everywhere, yet is not the market leader in the US. Despite not leading its market in the US, there are several countries throughout the world where Mueller’s is either first or second in that country’s market. Bibliography lists 5 sources.
Filename: KSmuellersSpag.rtf

Marketing Music
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A 6 page paper that discusses marketing and advertising music with an emphasis on the U.K. The paper discusses the target market and who creates and designs needed for promotions. Bibliography lists 4 sources.
Filename: PGmus.wps

Marketing Music On The Internet
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A 6 page essay on the past, present and future of music marketing. The discussion of the future of music marketing focuses primarily on various forms of Internet marketing. A few of the topics broached are marketing from its earliest days when nearly anyone could be published in sheet music but recordings were scarce, to radio-driven popularity/sales building, to today's Internet market where the mass market approach is reduced to marketing to an audience of one, followed by some anticipated trends for the future. Bibliography lists 7 sources.
Filename: Netmusic.wps

Marketing Music on the Internet
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A 10 page paper discussing how the Internet and digital music have evolved together. Though the future of Napster largely has been left to copyright holders, the likely demise of Napster does not signify the end of all digital music exchange on the Internet. Rather, that in the future will be used to drive CD sales. Increased acceptance of downloaded music can allow new artists and independent music companies to gain much greater exposure than otherwise would be possible. Bibliography lists 13 sources.
Filename: KSmktgIntMusic.wps

Marketing Myopia
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This 3 page paper summarises the 1960 article written by Theodore Levitt entitled “Marketing Myopia” which looks at the way businesses, such as the railroads, failed due to a product orientated approach. The bibliography cites 1 sources.
Filename: TEmktmyopia.rtf

Marketing Nail Clippers
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This 12 page paper is a plan to launch a new style of nail clipper into the market. The paper starts with a Gantt chart showing the stages from development and manufacture to end user. The paper develops a marketing strategy, looks at positioning, target market, pricing, distribution and general strategy. An outline budget is also included. The bibliography cites 5 sources.
Filename: TEclippers.rtf

Marketing Nail Enamel
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This 5 page paper uses the 4 P’s model to develop a marketing plan for a new nail enamel (nail varnish). The paper considers the product, which is an environmentally friendly nail enamel, and the outlines how the product is developed for the market, along with the price, placement and promotion. The bibliography cites 6 sources.
Filename: TEnailen.rtf

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