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Papers On Business - Management
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Marketing Nail Varnish
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This 5 page paper examines how an new product may be marketed, including the devising of a plan. The product is a pen that paints nails just be touching it to the tip o the nail. The writer starts with a consideration of the product and its' potential target markets before considering a marketing campaign.
Filename: TEnailvn.rtf

Marketing NetJets
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An 11 page paper discussing the marketing base of NetJets, a fractional ownership airline company. NetJets uses a time-share concept to sell interest in corporate-sized jets, enabling the purchase of as little as one-eighth ownership rather than bearing the total cost of purchase, maintenance and operation. It is the leading competitor in its industry, and was purchased by Warren Buffet in 1995. The paper examines NetJets and the 4 Ps with concentration on price, and compares NetJets to the early days of Southwest Airlines. It concludes with the recommendation that NetJets offer capital budgeting analysis to potential customers as a marketing tool. Bibliography lists 7 sources.
Filename: KSnetJets.rtf

Marketing New And Used Automotive Parts On The Internet
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14 pages in length. Jumping on the Internet bandwagon, the new/used automotive parts industry has begun to experience what most every other major dot.com presence has encountered: an increase in sales, a decrease in production/overhead costs and a clientele of people they would otherwise never be able to reach through conventional, brick-and-mortar methods. Bibliography lists 10 sources.
Filename: TLCMrktAu.rtf

Marketing Nigeria As a Tourist Destination and Improving Its’ Image
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This 22 page paper considers the role of marketing in improving Nigeria's image through and for tourism. The research combines theoretical and conceptual frameworks and analysis of relevant academic literature to consider the way in which this may take place. The bibliography cites 21 sources.
Filename: TEnigeriam.rtf

Marketing Nokia on the Internet to Students
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This 26 page paper considers the role of the internet in order to assess if it is suited to the selling of Nokia mobile telephones and accessorises to a target market of students. The paper first looks at marketing on the internet and the potential market before considering the way in which the target market and the product fit in with e-marketing concepts and how that market can be accessed. This includes discussion of internet service providers, e-commerce solution and security issues as well as marketing. The recommendation is that the advantages outweigh the disadvantages and that the launch of a site should proceed with caution. The bibliography cites 20 sources.
Filename: TEnokmar.rtf

Marketing Nonessential Goods and Services Internationally
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A 3 page paper discussing the sociocultural, economic, political/legal, and technological environmental factors that marketers must consider when marketing any nonessential good or service, using Barbie® dolls, beer and financial services as examples and points of reference. Individuals in the target market must have money in sufficient amounts so that they can buy the sources they need. No sources listed.
Filename: KSmktgMiscIntl.rtf

Marketing of a Remote Control for a Fire Alarm
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A 3 page review of the factors that are critical in product success. This paper emphasizes that while product design is important, effective marketing is a critical component of effectively placing a product in the hands of the consumer.
Filename: PPmrktFireAlarm.rtf

Marketing of Coca-Cola
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This 16 page paper looks at the marketing of Coca-cola considering the overall cooperate brand strategy, the way the brand strategy is put into action, issues of market segmentation, positioning and target marketing, promotions and the way that the company structure supports the strategic marketing. The bibliography cites 17 sources.
Filename: TEmarcoke.rtf

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