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Papers On Business - Management
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Marketing Orbitz Travel
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A 13 page paper discussing how this online travel service can better market itself, with special attention to advertising. Orbitz provides a valuable service customizable by the customer according to the customer's needs. It has not advertised this fact well in the past; more effective management of the promotion "P" of the marketing mix can only be beneficial. Bibliography lists 10 sources.
Filename: KSmktgOrbitz.rtf

MARKETING ORIENTATION AND PROFITABILITY IN ORGANIZATIONS
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This paper attempts to link the concept of market orientation with profitability in firms. Topics discussed include what market orientation is (and how it differs from "marketing") and challenges inherent in implementing it in firms. Bibliography lists 9 sources.
Filename: MTmarori.rtf

Marketing Pagers And Cellular Phones In Cyberspace
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15 pages in length. To be a pioneer in one's industry is to encourage all others to follow; however, the company that ultimately started the progressive ball rolling is typically the one that will reap the most benefits. The writer discusses various marketing aspect as they relate to launching a new cyberbusiness for pagers and cellular phones. Bibliography lists 15 sources.
Filename: TLCcellp.wps

Marketing PC-Based Home Security
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An 11 page paper discussing the marketing of current developments in central and electronic security systems that are also capable of controlling home systems such as heating and lighting. The smart house holds great promise for the future. Paradoxically, however, though most systems center on security, there is very little mention of security measures for the systems themselves. Includes an executive summary, letter of transmittal and one tablel. Bibliography lists 5 sources in 13 footnotes.
Filename: KSmktgITHomeSec.rtf

Marketing PET Flake
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A 21 page paper developing a marketing strategy for international operations to produce PET flake to be used in manufacturing activities. Recommendation is to develop a joint venture in South Korea to produce PET flake to be used in manufacturing in a variety of Asian countries. The paper includes Porter's five forces and PEST analyses. Bibliography lists 13 sources.
Filename: KSmktgPET.rtf

Marketing Pharmacy Services to Young Mothers
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A 7 page paper describing a young mother with a sick child and her preference for type of pharmacy – clinic, tradition or megastore, followed by a discussion of how other types of pharmacies could attract more customers like her. Bibliography lists 3 sources.
Filename: KSmktgPharmWom.rtf

Marketing Plan - Journal Of Cleaner Production:
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A 15 page paper that presents a marketing plan for the entitle journal. The Journal of Cleaner Production is published by Elsevier Science, Ltd., who describes this journal as an interdisciplinary, international forum for the exchange of information on the technologies, concepts and policies designed to help ensure progress towards sustainable societies. The journal is unique in a number of ways, not the least of which is that it is a scholarly scientific journal that is distributed exclusively over the Internet. The following marketing plan includes all the appropriate components, such as the vision for the journal, business description, description of the product, description of the industry, target audience, market conditions and size, competition and the marketing mix. Bibliography lists 8 sources.
Filename: PGmktjcp.rtf

Marketing Plan / Diet Coke
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A 6 page paper that explores a hypothetical problem for Coca Cola. In this scenario, Coca Cola has changed the packaging on their Diet Coke with a resultant decrease in sales of nearly 40 percent. The paper presents a marketing plan to recapture the previous market share. The plan includes an environmental analysis, a SWOT, marketing strategies, a timeline and an evaluation of the plan. One table is included. Bibliography lists 2 sources.
Filename: Pgdietcoke.wps

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