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Papers On Business - Management
Page 918 of 1610

Marketing Plan / Lush Ice Cream and Sorbets
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A 12 page marketing plan. Lush Ice Cream and Sorbets is a startup company that is far from just another ice cream manufacturer. The company's target market is comprised of vacationers visiting coastal resorts along the North and South Carolina coastline. Lush offers a few standard ice cream flavors (i.e., chocolate and vanilla), but nearly all the product line is composed of high-quality 'bar flavors.' That is, Mudslide ice cream and Margarita sorbet. All are non-alcoholic, and all are packaged in reusable thermal mugs that carry advertising at least of Lush and specific resorts, but is open to other local businesses as well, such as higher-end restaurants serving the tourist trade. Ben & Jerry's shows an example of a regional business turned national; Lush has determined to grow as a collection of regional successes administered by one central location. Bibliography lists ten sources.
Filename: Lush.wps

Marketing Plan / Overview to Increase Sales
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5 pages total. A short overview of plans for a computer company to augment its sales volume of laptop computers. Using basic marketing techniques, the strategy described seeks to better define the company's target niche and develop a plan to reach it. First page is a sample excerpt from the "Minutes" of a previous executive board meeting (in accordance with "Robert's Rules"). Paper concludes with a brief outlook for the future. No Bibliography.
Filename: Laptops.wps

Marketing Plan Evaluation
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A 6 page comprehensive overview of how corporations develop marketing/advertising plans and then evaluate their effectiveness. Specific examples are provided. Bibliography lists 6 sources.
Filename: No Longer Avilable

Marketing Plan for a Blackpool Hotel
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This 16 page paper is a marketing plan for an independent family run bed and breakfast hotel in Blackpool. The paper undertakes a PEST and a SWOT analysis in order to develop a marketing plan that meets the needs of the hotel and its low budget, which is then presented using the 4 P’s model. The bibliography cites 7 sources.
Filename: TEhotmark.rtf

Marketing Plan for a Car Wash
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This 17 page paper is a comprehensive marketing plan for opening a new car wash in California. The paper presents a situational analysis, looking at the market including the demographics, the market needs and tends and the forecast for the market. A SWOT analysis is conducted and then consideration is given to the competition, the service offering, the keys to success and the critical factors. The marketing strategy is outlined, including the mission, the objective, the target market and the marketing mix. The paper ends with financial projections for the first three years and the outlines if the controls that should be in place. The bibliography cites 7 sources.
Filename: TEcarwash.rtf

Marketing Plan for a College Bookstore
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This 12 page paper provides a marketing plan for a campus bookstore based on example survey results and research of industry trends. Several charts are provided. Bibliography lists 2 sources.
Filename: SA033MKT.rtf

Marketing Plan For A Community Nursing Program
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A 6 page paper on recruiting student volunteers to work with homeless children at a homeless shelter. The writer describes the methods proposed to recruit volunteers along with unique innovations to motivate students. Techniques for assessment of the program are described. Bibliography lists 6 sources.
Filename: Nursemar.wps

Marketing Plan For A Community Nursing Program # 2
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A 5 pager on recruiting women from an inner-city homeless shelter to attend S.T.D. workshops. The writer describes the methods proposed to recruit them as well as how to evaluate whether or not these are successful. Bibliography lists 5 sources.
Filename: Nursema2.wps

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